A Few Super Chiropractic Marketing Ideas You Can Take To The Bank

Oct 20 09:04 2011 Brian Garvin Print This Article

Learn which Chiropractic Marketing Ideas you should be starting to employ in your business as soon as possible.

As a chiropractor just like any other medical professional like a doctor,Guest Posting you went through many years of schooling so you can help your patients heal and feel better. This is a remarkable achievement and something you need to be commended for. But not only best, you also realize that when you started your own chiropractic business, that you needed to come up with your chiropractic marketing ideas in order to get clients. So after all this amazing amount of effort you put into becoming the person you are today, you have to go just a little bit further to achieve your dream six-figure chiropractic business. All the stuff you tried before like yellow page ads, display ads, local mailings and possibly some classified ads in your local area and maybe even craigslist ads.

The problem with all this media is that it's way more expensive than many other types of Internet media you could be using. Let me just give you one example; you could be placing Facebook ads just a few cents each that could be driving people in your local area to a Facebook fan page we set up. Once a customer gets this Facebook fan page, they can opt in to receive more information about your business and get on your mailing list. You can get them on your list by bribing them to give them say 75% off their first visit and set of x-rays. It's these type of chiropractic marketing ideas that will get new customers through your front door.

Now I would be willing to bet my next paycheck that you would know how to do this yourself and that's okay nobody expects you to. This is just one of the chiropractic marketing ideas that you could use to bring you tons more people through your door and you are way to intelligent at being a chiropractor to waste your brain energy learning all this Internet marketing stuff that's really a techie game. It if you understand the way that a techie thinks then you'll know that they take as much pride in what they do by being a techie as you do being a doctor. So they spend all day fiddling with marketing tools and gadgets and learning how they work so they can get businesses like yours running 1000% more efficiently than your business does right now.

One of the best chiropractic marketing ideas and one that is closest to my heart is blogging. I think one of the best things you could do as a chiropractor is set up a blog and start writing articles around specific keywords relating to exactly the types of keywords that people are searching for when they are looking for a chiropractor in your local area. For example let's say you owned a chiropractic practice in San Diego California. You might write blog posts around keywords like San Diego Chiropractor, Chiropractor in San Diego and Best San Diego chiropractor. You can find these keyword phrases using the Google keyword tool and don't worry if you don't know how to find it all you got a do is do a search in Google for Google keyword tool and it will be on the first listing.

If you just wrote one blog post per day which is one of the best chiropractic marketing ideas I can think of, I would say roughly within 90 days or so you would be the King pin chiropractor in your city. I've been writing content for four years and I know pretty much everything about it and I could say that it's one of the most rewarding things you can get involved in if you can do it consistently. Each post you write for your chiropractic blog only has to be about 200 words or so and by doing this each day consistently you'll eventually write posts around every single keyword your customers are searching for new local area. But it even gets better because you could use a program like Dragon Naturally Speaking which converts voice to text so you can actually talk out your articles which means you'll get your content written a lot faster so you can get your content out as fast as your thoughts will allow.

The key these days into becoming the top chiropractor in your city is to implement chiropractic marketing ideas that are original and unique but still attract a lot of mainstream customers. Video marketing is another method you could use by creating your own YouTube page and start creating chiropractic videos. Using your customers and giving them a small discount in exchange for a video testimonial is a great idea because people love to hear other people success stories and it's one of the most powerful things you can do as far as marketing goes in the chiropractic arena. These days you can create a website but you don't really need to because there are so many great WordPress plug-ins out there for blogs that will do just about anything you want for your website without having to spend a lot of money building it.

However you are still going to want to use a company that can set them up and customize it so really represents your business to the fullest extent. Implementing all the chiropractic marketing ideas in the world on the Internet won't do you much good if you're taking all these visitors back to a website that's not very impressive. Usually you have about 10 seconds to impress a website visitor before he decides to leave and go somewhere else. However all this hubbub doesn't mean too much because chances are 90% your competitors either have a generic website put up by some impersonal company are don't even have one at all and are just in the local listings. In some places aren't even in all the local listings.

So my point is chiropractic marketing is like drawing swords volume to chiropractors in your area. The chiropractor that's the most aggressive and uses the most resources around them and uses people that know what they're doing is getting it way ahead of the competition who chose not to take advantage of the Internet to build their business. Simple action steps such as picking up the phone and calling a company that specializes in promoting for chiropractors to be one of the best decisions you've ever made in your entire life. But unfortunately most chiropractors don't have enough deep insight to realize this and will just continue to place ads in Yellow Pages, craigslist ads in classified ads like everybody else has.

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Brian Garvin
Brian Garvin

Let Brian Garvin & Jeff West teach you more about our Local Marketing Blog and Chiropractic Marketing Ideas.

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