use the competitive ad filter to your advantage

Feb 8


Vinay Rai

Vinay Rai

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Ever Wondered why after so much of hard work are not getting what you deserve while others are making a fortune by doing the same. Relax and read the post to understand why and what can be done by you to overcome the situation


You can use the Competitive AD Filter to block your competitors ads,use the competitive ad filter to your advantage Articles or any other specific ads from appearing on your pages. You can block upto 200 URLs using this filter.Most of the publishers using AdSense don't make a use of this filter simply because they are not AdWords advertisers and hence they feel that blocking the ads would reduce the revenue generated by their website.However, not making use of Competive AD Filter you are losing money unknowingly to Made For AdSense Sites and Arbitragers.

Arbitrage and MFA(Made For AdSense) sites

There are many sites that I can put into the category of Made For AdSense sites. How do you find out whether a site is MFA or not? Well MFA sites have crappy content or in some cases no content at all. Any content if present would be describing an affiliate program or product with lots of excerpts of interviews and recommendations from their so called users who have benefited after using their products. Or in some cases you would only see a search box , 3 blocks of Google ads, 3 text link ads with welcome to my site logo in the middle.

The only purpose they are designed and hosted to make money from Google AdSense program. How does a MFA site affect your AdSense revenue and reputation? These sites advertise using Google and other PPC programs by bidding a very low CPC to get the cheapest traffic to their site.If you have checked your AdSense account and you notice you are getting only 1 to 2 cents per click chances are very high that readers might have clicked on the Ad of MFA site. Here is how these sites operate.

1.MFA sites bid lowest possible CPC amount for a keyword on your site.2.The ad from MFA site is displayed on your site.3.Readers click on the ad and visit MFA site fetching you 1 to 2 cents for the click.4.MFA displays nothing but ads. So readers are tempted (or forced as there is pretty much nothing else that they can do on MFA sites) to click on the ads displayed on the MFA site, thereby fetching them $1 per click.5.Remember not everyone will click on the ads displayed on these MFA sites though but enough number of readers will to make the MFA site to get from 50% to upto 1000% in return.

The above process is known as PPC Arbitrage and may dent your AdSense income very badly. It also gives your reader a very poor experience, since he clicks on the ads displayed on your website to find useful information not another site with even more ads and no information.

The most annoying part in this entire episode is that Google can easily ban these sites but they won't because they get a large amount out of their total revenue from these sites. Google cares less as to whether clicks come from your site or from MFA site as long as the clicks keep on coming, because Google benefits from this.

There is no incentive that Google will get by banning these sites. As long as Google doesn't take an appropriate step, you will have more and more Arbitragers creating MFA sites to take advantage of this loophole and hurt Legitimate and Genuine sites.

For the concluding part of this article visit How to keep the MFA sites at bay

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