Giorgio Armani - A Fashion Force To Be Reckoned With

Aug 12 08:00 2011 Gen Wright Print This Article

The international Italian-based fashion house Giorgio Armani was founded by Giorgio Armani and Sergio Galeotti in 1975 in Milan, Italy.

The company is primarily known as a top designer,Guest Posting producer and manufacturer of haute couture, but also designs and retails a wide variety of other products, including ready-to-wear, shoes, jewelry, eyewear, accessories such as handbags, cosmetics and even interior design products for the home.

Giorgio Armani was born in 1934. He originally studied medicine at Milan University, but fell into the world of fashion after his mandatory military service. He worked as a window dresser for La Rinascente, a large department store in Milan. He made frequent trips in England, which would inspire his classic design and style. Following a stint as a designer for Hitman, a men's clothing line from Nino Cerruti, he decided to launch his own menswear label in 1974 and introduced a womenswear line the next year.

Armani operates a number of sub-labels, each with its own specific demographic and products. Some of the labels under the Armani name include:

- Armani Prive: The made-to-order haute couture line was the first haute couture Parisian fashion show to be streamed online.

- Georgio Armani: This high-end label features ready-to-wear for men and women, eyewear, accessories and perfumes.

- Armani Collezioni: While less expensive than Georgio Armani and Armani Prive, this line is high-end and more expensive than the Exchange line. This line focuses on timeless formal wear, ducking trends and providing wearers with clothing that will be fashionable years from now.

- Armani Exchange: Launched in 1991, this line is popular with young celebrities, and is the most accessible of all the Armani lines, with most prices running under the $100 mark.

- Armani Junior: This children's label is available in boutiques worldwide, as well as at select Saks Fifth Avenue and Nieman Marcus locations.

- Armani/Casa: Armani's line of home decor, including furniture, linens and other home essentials.

In addition to wearable goods and home decor, Armani also operates a number of cafes, a bar, a restaurant and a nightclub.

Armani is also well-known for its popular and high end line of fragrances. The line features such bestsellers as Armani Code, Emporio Armani Diamonds and Acqua di Gio.

Armani Code: Available as a perfume, eau du cologne, lotion and shower gel, this sumptuous and spicy scent for women features notes of orange flower and ginger, along with the sweet and seductive scent of honey-sandalwood.

Emporio Armani Diamonds: Perfume, lotion and shower gel are available to feature this modern and sexy floral fragrance. With fresh fruit tones of raspberry and lychee, and the feminine fragrance of rose, the scent is full and feminine.

Acqua di Gio: This classic favorite eau du toilette is a fresh blend of melon and pear, along with floral hints of hyacinth, rose and lily. A spicy base provides sensuality to this popular fragrance.

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Gen Wright
Gen Wright

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