Alluring Website Design to Catch the Eyes of the Consumer in Japan

This is the era of digital world where everyone strives to make their presence felt in the worldwide web. When you are looking at a global market, there are some difficulties which may arise due to the language barrier. If you wish to promote your product in Japan, obviously the website should be in Japanese. The consumer behaviour and therefore the website presentation are also different in Japan. Wondering how to create a website design to catch the eyes of the consumer in Japan? Meet Webguru.Jp from Tokyo who will do an exceptional work for you!

What is peculiar about website design in Japan?

Doing website design for Japanese websites is not simply difficult, but is a herculean task. First of all, in view of the complexity of Japanese alphabets the standard technologies used for website design and development are not exactly feasible. Contradictory though it may seem, but the Japanese tradition which is essentially eloquent and is reflected in their digital art and games, has encouraged and caused an experimental trend of web design and development based on technologies which are no longer in use.

The characteristics of website design in Japan

1. Tiny images of low quality
2. Densely packed texts
3. Flashy colours and banners
4. Use of technologies like flash
5. More usage of columns

This happens due to the limitations paused by the peculiarities of Japanese language.

Let us take a look at the language and cultural barriers and the technical differences: -

• Japanese language has got only a few characters, but they pack quite a lot of meaning. These may appear to be very messy to a foreigner, but to the native, it offers many information within a short span of time.
• There are no upper cases, so to show hierarchy or to create a visual impact, the only way is to use graphic text or adding decoration.
• There is a definite delay in the adoption of new technology due to lack of comprehension, since the programming language for web development and the resource on it are in English.
• Culture in Japan is to shy away from risks and standing apart from the general crowd
• Consumer needs to be assured by imparting lot of product information rather than persuaded
• Rather than establishing the brand identity, it is about advertising the product
• There is no concept of empty space, which is considered as waste
• Mobile friendly and responsive sites became rampant in Japan long before it came up in the rest of the world because of the widespread use of mobile phones to access the internet much before it happened in countries
• No web fonts exist for Japanese language and graphics are used instead
• Windows XP and IE6 are still in use in the corporates

Why hiring a Web Company like Webguru.jp is beneficial in Tokyo, compared to other companies in Japan?

Webguru.Jp provides unique website designs suited to the consumer taste in Tokyo, Japan, by making the best use of the iconic elements of Japanese culture. The talented team members take pride in creating a website that is practical as well as appealing to the eye, while taking care to pass on the information desired by the consumer, in the way they need.