Press Release Submission Vs Ezine Article Submission

Jun 22 08:17 2011 Gen Wright Print This Article

The way that individuals and companies market on the Internet has changed in the last several years.

Getting the word out on your product or service is greatly beneficial to your long term success and financial goals,Guest Posting but there are a variety of ways to do so, all with varying degrees of effectiveness. While some prefer press release submission for new products or services, others would rather pursue Ezine articles with the hopes of driving traffic and increasing business. But which of these two forms of submission are more advantageous to your business goals? take the similarities and differences.

Defining Purpose

There is a growing trend of belief that people do not wish to be sold to on the Internet. They approach buying on the web in a different way than they would, for scenario, buying a used car. The Internet can be a very private domain where individuals like to figure their troubles out for themselves. When that can't be done, they are more apt to partner with a business that helped them to better understand the trouble. That's why the Ezine article submission method may be the best way. You are educating. You're not selling. You're speaking about something you are an expert on in order to help those, who are not. When they need an expert, they are more likely to ask you. Press releases try to spread the word, regularly, on a product or service and create the illusion of "selling," which, again, users on the Internet do not seem to prefer.

Building Audience

So people never like to be sold to on the Internet. That's a given. Just watch a pop-up ad's short life expectancy if it is ever lucky enough to slip by using the filter. Press releases must be complete junk, right? Wrong. A good press release can still do you more good than a single Ezine article, but the circumstances must be right. If a significant news agency picks up your press release, that lends your product or service instant legitimacy. As a result, you reach a wider audience of people that are more likely to "listen" to what you need to say. As a result, users will come flocking to your web page, credit cards in hand, to give you the fruits of their labor in exchange for something that you need to offer them. Everyone wins.

Winning Approval

Everyone wins, you say? Well, that's only if you keep your end of the bargain. People do not like to need their time wasted. They remember you with a grudge when that happens. So fulfill your promises. Deliver on what you "sell" them. If you can do this, then you may just need a user for life.

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Gen Wright
Gen Wright

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