Alan Sharpe

Alan Sharpe

back to homepage

Alan Sharpe Free Articles

How to Write a Direct Mail Fundraising Letter (Four Tips)

How to Write a Direct Mail Fundraising Letter (Four Tips)

Read More

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some of which have worked extremely for well for my clients.

Read More

Direct Mail Formats: How to Choose the Right One

Which pulls the best ... a ... a ... or a letter? The answer, you’ll be ... to know, is clear. It ... success of your mailing depends on who you mail to (your list),

Read More

New customers and where to find them.

My business needs a steady supply of new customers. Yours does too, probably. Customers leave and go with competitors. Customers go out of business. Customers fall away without a word of explanation. So I need—you need—a regular supply of new customers to replace the ones that disappear each year.

Read More

In B2B direct mail, don’t ask for the order.

... direct mail is ... from ... direct mail in one vital way: sales cycles are longer.A senior ... of ... ... doesn't buy a ...

Read More

Seven reasons to use direct mail for sales lead generation.

1. ... an ... in a trade ... which can be read by anyone, your sales letter arrives at your ... place of business as a piece of personal ... from your mi

Read More

Eight Common Direct Mail Mistakes.

Some ... that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same ... and enjoy the

Read More

Which of the four B2B offers is right for you?

In ... direct mail, you are unlikely to reach ... at the very moment they are ready to buy. And even if you do, you are not likely to close the sale with just a sales letter. Th

Read More

Selling to Hi-tech Prospects with Direct Mail.

High ... ... are ... They don't respond like ... and they don't respond like other ... What works with them is often the opposite of what works with ... Here's

Read More

How to get prospects to open your direct mail envelopes.

In direct mail, you have a ... ... ... basket. Your ... take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or ... bo

Read More

Increase your direct mail response rates with freebies.

Although it may seem ... giving ... away at no charge can lower your cost per lead. That’s because offering a freebie usually ... your response ... an example of what

Read More