James Erickson

James Erickson

James Erickson is the President of EMC Dental Marketing, a resource for turn-key dental marketing programs and dental practice marketing education. Visit http://www.EMCdental.com to receive a free practice building kit sent directly to you.

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James Erickson Free Articles

4 of the 14 Ways to Increase New Patient Flow

There are certain necessary steps that need to be taken, in order to get all the new patients you could ever imagine. Take these steps... and enjoy the ride.

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The Dental Marketing Power of Suggestion

Up-sell. All your have to do is make a suggestion. That's it. By simply suggest something to a patient, that is already sitting in you chair, you could potentially double your production rates.

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The Dental Marketing Ripple Effect

Making a change for the better, within your dental practice, does not always require a ton of time, money, or even effort. Sometimes, the best changes simply involve a little creativity.

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Want to Attract New Dental Patients? Think About a Referral Contest

A referral contest is a great way to get your current patients bombarding you with new, quality patients. Referrals are always the best new patients, because they generally come in already liking you. So, why not do something to double, or even triple the number of referral you receive?

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Common Business Card Mistakes - From a Dental Marketing Consultant

Your personal business card is an important asset to your dental practice. Are you using yours its full extent? Those business cards that sit in your wallet, purse, pocket, or brief case should be used to attract new dental patient whenever possible.

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Internal Dental Marketing - Undone Treatment... Done

You have a potentially untapped resource for production just sitting there in your filing cabinet; all of those people that have already been in to see you, and have not yet completed their treatment. You know the patients that I'm talking about. Get them back in, and boost your production rate for this month.

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Top 10 Reasons Your Dental Patients Don't Come Back, or Come at All

Here are the top 10 "killers" of patient attraction and retention. Read this carefully and learn a thing or two about what you might need to do differently in your own dental practice.

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Have You Given Yet? Improve Your Dental Marketing Karma

Whether you call it 'karma' or 'goodwill' or whatever, giving to those who need some extra help is a great way to give yourself some warm fuzzies, and improve the image of your dental practice.

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Attract New Dental Patients by Putting PR in Your Practice

Free publicity. Did you ever realize that there is such a thing in the dental industry? Follow these five steps to get your dental practice publicity rolling.

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Dental Practice Consultant - 3 Steps You Must Take to Protect Your Practice's No.1 Asset

It's not your building, or your operatory equipment, or even your staff. Your practice's greatest asset is its patient base. What are you doing to protect it?

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From a Dental Marketing Consultant - P is for Plenty

'P' stands for Plenty. Plenty of patients. Not "just enough" patients. We're talking about having a few too many, to keep you in constant motion. That's goal, and here is why...

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Event Based Dental Marketing - Take Notes on This One

Everyone wants to have beautiful white teeth on their most important days. Any time pictures are being taken, those involved do not want to be embarrassed by bad teeth. Take advantage of this fact and market to these people.

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Military Planning Procedure For Your Dental Practice Marketing

Plan. Plan. Plan. Track records, look at past figures and find out what is likely going to happen in your dental practice in the coming months. By looking back and planning ahead, you will be much more competetive and much more successful.

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Creating Multiple Streams of New Patients

One is the loneliest number... especially in marketing. If your ONE marketing concept goes belly-up, what will happen to your new patient averages? Create multiple streams to keep your new patient flow stable.

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Public Relations to Attract New Dental Patients

Get involved. Show your neighbors that you care about them and they will appreciate your presence in their community. Make this a continuous part of your dental practice marketing.

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