Mike Consol

Mike Consol

Mike Consol is president of MikeConsol.com, which provides business writing seminars, Web 2.0 strategies and media training to midsize and large companies. Consol spent 17 years with American City Business Journals, the nation’s largest publisher of metropolitan business journals with 40 weekly newspapers across the United States.

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Mike Consol Free Articles

How to end your speech, William Penn style

The two most important parts of our speech are the start and the finish. But most of us spend a lot more time concentrating on how to open our speech rather than how to end it. That’s a mistake because the end of our speech is our chance to give audience members something to walk away with. One of the people who offered words of wisdom about how to properly end a speech is the great William Penn, a man who gave innumerable speeches during his lifetime. Here’s what William Penn had to say about ending a speech…

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Punctuate your public speaking by pausing

One of the common exhortations of speaking coaches is to put a period at the end of each sentence. That is accomplished by briefly pausing at the end of each sentence. Indeed, the pause serves as various punctuation marks, based on its duration. A very brief pause has the effect of a comma, breaking a sentence into its parts or clauses. A longer pause has the effect of a period. A long pause, depending on the context, acts as an exclamation point.

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If your company had a personality, what would it be?

Have you ever considered creating a personality for your company? Giving it human characteristics that consumers and business customers can more easily and meaningfully relate to? Let’s boil this down to a simple consideration. If your company was a human being what type of personality would it possess? Here are some examples of companies that have developed personalities, as well as characteristics to consider in developing your own company’s personality…

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5 reasons presenters MUST arrive early

I have a saying that I’ve repeated to many people in recent years: “If you’re not early you’re late.” This principle has served me well for business meetings, airline flights and all-manner of business-related engagements. It’s most critical to adhere to this principle when you’re heading to a venue where you’ll be making a presentation of any kind. Here are five reasons why it’s essential in those circumstances to arrive early – and what goes wrong when you don’t…

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Turning simplicity into your guiding business principle

I’ve said before on this blog – simplicity is always more powerful than complexity. Some firms are better at putting simplicity into practice than others. One of them is an award-winning branding firm out of New York. Its motto is “simple is smart.” Take a look at how it brings simplicity to bear and what a powerful force it can become in your life…

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How Kobe Bryant flunked the personal branding game

Much has been made of the personal branding of individuals. One of the great failures of personal branding has been playing out in public view for years. Enter basketball great Kobe Bryant. His monumental failure to turn himself into a sterling brand is largely attributable to a predecessor who has one of the world's strongest personal brands. Enter NBA legend Michael Jordan. The overarching theme in this two-man drama is...

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How the war of words is won

Word combat is everywhere – especially in politics and business. Put the right words and phrases together and you control the story, or even win the election or turn your newest product into the next sensation. Choose your words carefully. They have power. Here are some examples…

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Adding an ‘E’ to the ABCs of writing

Much is made of the ABCs of writing – accuracy, brevity, clarity – but there is a fourth, more advanced component to good writing. It’s called "euphony," a word many people do not know. Yet it is required to take a writer from good to great. He is the definition of euphony is and how it’s achieved…

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Writing and speaking in a distinctive voice

Simply rewording clichés and speaking more directly is just a first-level effort in the campaign to develop a distinctive voice that turns you into an oak among willows. Still, this first-level effort alone can make you a remarkably refreshing speaker and writer, one who sounds more like the office soloist than a choir boy or girl. Here’s how…

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Why we speak and write in clichés and common phrases

How many people in your workplace use distinctive words when speaking or writing? Here’s a wild guess: damn few if any. That’s because we all speak in common phrases and clichés – not to mention that dreadful industry parlance. When it comes to communication, people resemble parrots. We walk around repeating the same tired words and phrases. But why? Here are three reasons...

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Why ‘once upon a time’ is still the story of our times

Most professionals seem to regard storytelling as a quaint relic of the past – something modern society and all its technological gadgetry has made outmoded and unnecessary. It’s an easy conclusion to come to but it’s provably false – as underscored through lessons taught by examples as diverse as The Bible, The National Enquirer, 60 Minutes and water-cooler gossip in the workplace…

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The beating heart of an effective Social Media campaign

So you put a new business plan together for 2010. Whether your enterprise is big or small – and regardless of industry – you almost certainly discussed Social Media. It’s the most talked about and misunderstood business activity around. It’s also one of the few business initiatives that companies are still spending on. But it all hinges on a core activity called blogging. Here’s what you must know…

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3 secrets to great writing, 5 books that get you there

To be a strong writer there are three things one must do. One, write every day and with great avidity. Two, read great writing of all kinds. Three, read great books about writing. This blog post is about the latter. Here we will review five of the best writing books on the market. Let them inspire you and bring forth the creativity you sense is latent within you and seemingly inaccessible…

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What infomercials have to teach us about persuasion

Those annoying long-form TV commercials that go on and on about anti-aging moisturizers, body building equipment and get-rich-quick real estate schemes have some things to teach us about effective selling. After all, they sell a ton of product. One sales expert analyzed the infomercial technique and found they all used the same basic three-step formula. Here it is revealed…

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6 misconceptions about the future of newspapers

The newspaper industry is dead. That has become conventional wisdom. There’s just two problems with that statement. The newspaper business has had its obituary written twice before – once during the advent of radio, then a second time during the advent of television. Neither proved true. Still, misconceptions persist about newspapers and their future. Here are six of the biggest falsehoods…

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