Steve Shaw Free Articles
How To Post On LinkedIn Pulse (And Why Every Business Should!)
About LinkedIn social media platform One of the most popular social networking sites for professionals, executives and business ...
Read More7 Top Tips To Repurpose Blog Posts (And Explode Your Traffic!)
By writing blog posts on a regular basis, you start attracting increasing levels of traffic to your site. But it takes time. This article reveals 7 top ways you can start to accelerate that process. It involves simply repurposing your blog posts in different ways in order to get your message in front of different audiences on different platforms across the web.
Read MoreContent Marketing: How to Write To Engage and Attract Your Marketplace
Ensuring the content written appeals to the needs and wants of the target market, the content will be able to attract more prospects to ...
Read MoreAdvertising On Facebook: How To Run Profitable Facebook Ads
Advertising on Facebook is one of the most powerful forms of online marketing now available. Unfortunately, many people approach it in a way that loses rather than makes them money. They then reject Facebook advertising as a source of new leads and customers. This also means they lose out on revenue that's otherwise sitting there waiting for them to take advantage of.
Read More5 Top Ways To Build Twitter Followers When You're Just Starting Out
Building a strong base of followers is the aim of most businesses starting out on Twitter. But for most, starting out with zero, that's more than a bit daunting. However, it's often just a matter of time and using the right strategy. So what are the best ways to get more genuine Twitter followers who are interested in what you have to say? Here are 5 methods to consider ...
Read MoreEngaging Content: The 9 Essential Elements of Engaging, Attention-Grabbing Content
With the ongoing proliferation of content in various forms around the web, it's becoming ever more essential to ensure the content you create grabs attention and engages with your intended audience. Based on a survey of people interested in content marketing, this article presents nine essential elements of engaging content.
Read MoreStarting An Online Business? Read This First.
I was once asked the following question by someone on my email list: "If there's some advice you wish you'd received before starting an online business, what would it be?". It's a great question, and one I examine in this article - I'd imagine my answer would be very useful to all those about to embark on the amazing adventure of beginning, and hopefully growing, a profitable online venture.
Read More[Google Plus] Five Reasons Top Businesses Are Now Taking Google+ Seriously (And Why You Should Too!)
Since its initial launch, the general sentiment in the business community toward Google+ has been dismissive. In contrast to platforms like Facebook, Twitter and LinkedIn, Google+ was a ghost town. Why would business - in particular, small business - waste time and other resources adding Google+ into the mix? As the advantages for business in using Google+ become clearer, all the signs are this attitude toward Google+ is now changing ...
Read MoreContent Curation - 9 Top Tools To Boost Your Online Influence, Authority And Visibility
Content curation is becoming an increasingly important component of effective content marketing. The truth is, it's nigh on impossible to create all the content yourself that you need in order to sustain and build your online visibility. Curating content offers a useful, and actually highly beneficial, alternative. This article shares 9 top tools you can use to make content curation easy and effective, and build your online presence as a result.
Read MoreIs Keyword Research Dead? Does Keyword Research Still Have Any Relevance?
A recent post on social media made me think. It stated keyword research no longer had any relevance, that it was old and outdated, and should now be ignored. Were they right? Or is keyword research still relevant, and if so, how should it be used in today's online environment?
Read MoreThe Top 10 Ways To Drive More Visitors To Your Site (Who Actually Want To Purchase!)
If you're anything like most website owners, you'd like to see more visitors to your site. Or more specifically, visitors who at some point want to purchase. Fortunately, there are many techniques you can use right away to start attracting increasing amounts of quality traffic to your site. And they work long-term too.
Read More5 Reasons Why You Should Start Outsourcing Your Content Creation Today - And Increase Your Profits!
With content a central component of how the web works, it's inevitable that promoting your business and website online will involve a lot of writing. Think about most forms of online marketing, and you'll recognize the creation of content (most of written) is central.
Read MoreThe Four Keys To Establish Trust In Your Business Online (And Drive Profit Growth!)
As we are all aware, people do business with people they trust. But trust can be a difficult thing to achieve online. Communication is generally through your computer screen rather than face-to-face, creating a depersonalized world for your potential customers creating distrust and skepticism. So how do you break through the barriers and encourage them to both trust you and do business with you?
Read MoreAvoid These Top 5 Grammar Mistakes (And Make Your Content More Shareable!)
Typos and readability issues in your written content can dramatically reduce its shareability and reduce the number of people you would otherwise be able to reach. Not only that, they also damage your credibility and authority, and can directly harm your sales. The good news is they are so easy to avoid once you know how ...
Read MoreHow To Write Content That Drives Traffic Back To Product-Based Websites
As you will no doubt be aware, writing and syndicating content can be a powerful source of targeted traffic for your website over the long-term. But there are some unique challenges when you have a product-based website. How do you write the sort of non-promotional content that publishers want to publish ... but that still sends you the type of profitable traffic that results in sales for your business?
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