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advertising industry Free Articles

Go for an arresting Claim…

Remember the Wizard of Oz? When the great curtains of the Emerald City were finally pulled back, Dorothy and her friends found…nothing. Just a small anxious figure who had until then been able to project a big confident illusion. Well, advertising people have been hiding a dreadful secret, they have nothing to hide, nothing to propose, and, worse still, nothing to support their bombastic illusions! Listen to an ad man speak and you would not gain the impression of a master strategist, towering intellect, communications colossus and business titan whom we underestimate at our peril.

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We live in an age of alienation

The recent scandals emanating from the TV industry has caused grevious harm to the advertising and marketing community and it's time to do something about it!

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Google Adwords New Delhi – A Far Reaching Effect

The Advertising industry has grown extensively during the last few decades. It is essentially a powerful form of communication designed to reach the consumer with a clear cut message outlining the detailed depiction of the company profile, product highlights, features and utilities along with the contact details.

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Appeal To Virtue

Appeal To ... and ... about everyone knows that ... is very wrong with the world in which we live. Problems are ... ... While we may be tempted to loo

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Got It Right?

Got It ... was not invented on the ... Internet just helped give it a name. It’s been around for a long time. ... spam is ... ... The problem with the Internet i

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The end of advertising as we know it

The next five years will bring more changes to the advertising business than the previous 50 years. That’s the conclusion of an IBM study of consumers and advertising experts. Read about the four major trends the research project sees emerging.

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How Neon Signs Are Revolutionizing The Advertising World

Advertising industry helps entrepreneurs to promote their businesses in many different ways. One of the most reliable and time-tested advertising tools are neon signs. You can also attract more and more clients with the help of shining neon signs.

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Banner Stands and Teardrop Banners for uses in advertising

Banner Stands and Teardrop Banners for uses in advertising.

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Truth, in the end, is nothing more than an advertising commodity!

The television industry is capable of causing great harm to the advertising industry and, resulting from this, causing devaluation to the process of advertising itself!

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Of course advertising works…

Advertising works because the days are numbered for TV ads dominance…but they don't know what to replace it with! Advertising works because the correct model of communication is totally ignored by the advertising industry whilst they cling onto the reach frequency model beloved by the advertising industry but which has no relevance to the actual process of communication.

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Anti-Aging Reality: Not all "Old" People Are "Old"

The advertising industry continues to depect stereotypical seniors to the exclusion of the new and vibrant seniors who are staying as young as they were 25 years earlier.

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Advertisers leap…into what?

Leading American and French advertising communicators question the value of advertising on Facebook etc.

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Our Media is terribly exposed to the inefficiencies of the advertising industry!

News of this little racket came 24 hours after ITV was fined £5.7 million for conning £8 million from telephone voters to top-rated shows. It also emerged that a British Comedy Award for presenters Ant and Dec had been “fixed” The real irony here is that it is all so meaningless, despite the rush to increase ratings, viewers are just not taking delivery of all those obnoxious TV commercial messages, when the break comes on they do a whole host of other activities!

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Why anybody pays good money to advertise on it…

The sad fact is that within the advertising industry the old (bad) way is invariably the comfortable option for most advertising people. New ideas have to be imposed or they will never be implemented. Bottom-up reform is as plausible as bottom-up rain. And the problems don’t just end there. ITV was supposed to receive a seven-figure fine over a vote rigging scandal. However because of a legal loophole the network is expected to get away with a “derisory” fine for passing over the viewers’ choice of winner, the comedian Catherine Tate.

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Yes the system is totally broken and is best summed up by the quotation (below)

The huge sums broadcasters pay to land programs and presenters are an indication of the weakness of the media. For example Channel Five paid £300m over 10 years to land the Australian soap “Neighbors” and poached newsreader Natasha Kaplinsky from the BBC. And the very source that funds such indiscriminate purchasing behavior is advertising. And Customers are growing increasingly disenchanted with their overall television experience and dislike TV advertising more than anything else on the box, according to a recent survey.

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