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A specific logo for cosmetic products to protect pregnant women

A logo may be introduced in France to control the cosmetic industry and protect pregnant women from the toxicity of certain chemicals.

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Impact of Branding and Advertising on Consumer Buying Behaviour

To boost up performance of any business branding and advertising play crucial role where brand is tool which change buying behaviour of consumers and advertising act as driving force for conveying message of that brand in customers mind. Actually the purpose of study is to determine that consumer buying behaviour influenced by branding and advertising in public at Islamabad. According to study the youngsters are especially more conscious about brands and results show that they buying behaviour are effected by advertisement of branded products. Peoples of Islamabad perceived brand image positively.

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Trademark Disputes over Domain Names

With the globalization and commercialization of the Internet, domain names have taken on a new significance as business identifiers. When the Internet was in its infancy, domain names were created to serve as useful mnemonic means of locating specific computers on the Internet. Domain names are now highly visible in "real space" as well - showing up on television commercials, billboards, magazine ads, and even the sides of buses.

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Secrets to Creating a Visual Brand Identity That Sets You Apart

Have you taken the time and effort to truly define your brand? A brand just is not about the greatest logo or most visually appealing pictures. Brands define you and your business, promotes professionalism and purpose and builds confidence and rapport with your target audience.

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Branding Your Business

Branding Your Business © 2002 Elena Fawkner If you think only big ... names need to think about things like brand names, think again. Your brand says a lot about you and your ... and that'

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Why localisation is key to building a global e-commerce brand

The e-commerce revolution has made it possible for businesses to sell goods and services to consumers on the other side of the world in just a couple of clicks. But to successfully do business internationally, building a global e-commerce brand is vital. And that requires – more than almost anything else – effective localisation.

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What you need for branding and brand development

What you need for branding and brand development.

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Brand Evaluation using Balanced Scorecard and KPI

Balanced Scorecard is an efficient way for determining the actual value of the brand equity, which is the company's most significant intangible asset.

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DBAs, TMs & .coms

"... I'd like to register my business name with the proper ... as a sole ... To protect myself and ... name from being copied and altered, do I have ... any and a

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Brand Evaluation - An Important Aspect of Brand Management

Companies need to implement brand evaluation from time to time to obtain an accurate idea about the perception of people towards their brand. Subsequent marketing strategies could then be formulated and implemented based on the results of the assessment.

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Win Over Customers By Branding Your Custom Boxes With A Logo

Custom boxes with logos are playing an important role in the marketing and promotion of the brand. The logo of the company should be designed in a unique way in order to grab the attention of the buyers. However, printing logo on the custom boxes is also contributing to increased brand awareness. Also, it is helpful in building a strong relationship with clients.

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The Importance of Brand Metrics and Company Brands

This article discusses the Importance of having a set of Brand Metrics. It also discusses how a good brand can do wonders for a company and how it can propel a company further.

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Tracking Brand ROI

Brand ROI is an important brand valuation metric. This measures how profitable a brand is. Moreover, this determines whether marketing efforts undertaken contribute to brand recognition and profit generation.

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Branding: Unleash the power within

What is a Brand? Brand is an identification of a company and its products. It can be in the form of logo, symbol, color or just a name. This identification helps distinguish itself among its competitors.

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