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Luxury Market Research---Popular Views of Conspicuous Consumptions Debunked in Survey of Luxury

are not conspicuous or ostentatious consumers. They spend conservatively and save carefully. America’s current credit and economic

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Luxury Market Research---Popular Views of Conspicuous Consumptions Debunked in Survey of Luxury Cons

The profile of the 552 affluent men and women in the national survey sample is: $304,000 average household income. Men were asked to provide a price (median value shown in parenthesis) and a brand for a business suit ($500), shoes ($200) to go with the business suit, dress shirt ($75) to go with the business suit.

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