back to homepage

key message Free Articles

Key Messages Blunders Part 4: Getting It Wrong

In coining names, slogans, mottos, brand promises, and other key messages, many marketers for independent business simply get it wrong. They key: Really understand the ideal client first, then use their own words for authentic key messages that work.

Read More

Presentation Skills

Presentation skills are very important for a scholar and for a teenager. If you want to be successful in making a presentation, follow some of the advice given in this article.

Read More

Three Reasons Why Independent Businesses Need Authentic Key Messages To Succeed

If your company does not already distinguish itself as uniquely valuable to a niche of the global economy, then your company needs to identify itself and its value proposition in the same few words as the ideal client would use, and propagate that key message in renewed marketing and brand management.

Read More

4 Easiest Guest Posting Tips for Beginners to Write Accurately.

If you’ll use these 3 tips, then you’ll surely able to write an attractive guest post that will allow your clients to bring massive traffic to their blog.

Read More

Key Message Blunders - Part One: Presumptuous Use of YOUR

Unless a promoter can present to their market what actually belongs to or has been adopted by every person in their market as their own, then the use of your has no place before the market’s eyes. Better to articulate an authentic, basically relevant key message that reflects the thoughts and feelings shared by people who match the ideal client profile.

Read More

Employee Communication: 5 Tips To Engage Employees

Most organizations use employee communication as an important information tool. Employee engagement results in positive change of behaviour leading to the achievement of organizational goals. Here are several important and practical tips designed to engage employees actively.

Read More

Key Message Blunders - Part 3: Promoting Features That Do Not Provide Compelling Benefits

Many businesses lose focus away from clearly communicating how their market can rely on them to provide great value. The focus of key messages ought to be on providing solutions to challenges that the ideal client faces.

Read More

How to run your greatest conference ever

Like most good achievements, a magnificent meeting depends on planning and preparation. These are essential to a good conference and this article explains the basics of what you need to do.

Read More

How to Give a Winning Presentation – 6 Great Tips

Children in grade school are giving presentations. High school students are doing them with PowerPoint. In every company, organization, social gathering, and team meeting, there are more opportunities and expectations to speak in front of a group. Some fear presentations. Others just need help in how to give a presentation that engages the audience and achieves its goal. It’s not that hard, but there are many steps. Write a clear key message. Develop the outline. Generate the content of your presentation, create your visuals, carefully consider your conclusion, rehearse your opening, then edit and practice.

Read More

Key Message Blunders - Part Two: Over-promising

Over promising triggers skepticism in the market. Better to articulate authentic key messages that echo the values and experience of your ideal customer.

Read More

Babbling is for babies, not interviews

The demonstration of clear, concise thoughts through responses to interview questions is a major factor for your interviewer in deciding whether or not to hire you. When responding to questions, your interviewer is not only listening to your answers but also imagining you talking with colleagues, suppliers, customers, or executives. If you, as an interviewee, aren’t able to respond with crisp, concise, thoughtful answers during an interview, imagine how you would come off in a major customer presentation? You may have some insightful things to say, but if they get lost in long, meandering responses then you’re going to seal your fate as a declined candidate.

Read More