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What is a Strategy? Fundamentals of Successful Strategic Planning

“What is a strategy?” is a question that is rarely asked or discussed by those involved in a strategic planning process. Most jump right to strategy development. Successful strategic planning requires that you have a working definition of strategy before developing a strategy. In this article, I’m going to give you a working definition of a strategy that allows you and your planning team to have a unified basis for evaluating ideas so that you can begin the process of converting ideas into actionable strategies. Developing actionable strategies, after all, is the fundamental basis of successful strategic planning.

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