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How to Avoid Last Minute Marketing and Get Better Results

Create an editorial calendar to reduce stress, improve brand alignment, and leverage the big picture viewpoint for your content marketing.

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The Increasing Power of Publicity -- and how it can benefit your business.

The call came into my office and the voice on the other end was very ... almost giddy: “I have ... my ... budget and need your help ... an ... campaign for my new prod

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The Increasing Power Of Publicity - and how it can benefit your business.

When it comes to marketing your business or product, using the increasingly widespread reach of the editorial media can do wonders. Unfortunately, it is also one of the most overlooked and underused marketing tools.

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Editorial Calendars: A Key to Publicizing Your Business

... ... A Key to ... Your ... Bill Stoller, ... ... The ... for ... ... is the one thin

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Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts

It's the time of year when ... crowd out the books and ... in ... and are even on sale at reduced prices. But there’s a special kind of calendar that all good public ... profe

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Understanding Editorial Guidelines

... ... also known as writer's ... are the rules set forth by ... for ... authors. In order to have your article taken ... you must review the ... pr

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The Increasing Power of Publicity/Media Exposure -- And How It Can Benefit Your Business.

Taking full advantage of the ever-expanding reach of the media.

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How to Write Better Editorial Articles

Writing an editorial article may be one of the most satisfying forms of writing, especially for journalists trained to be objective at all costs.

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4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many ... and ... are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparin

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Generating Publicity For Your Business: Knowing Your "Media Market" Is Critical.

When starting a ... business venture or ... a new product, most ... or business owners conduct some type of ... research to ... the extent of their ... custo

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4th Quarter Publicity = 1st Quarter Prosperity

4th Quarter ... = 1st Quarter ... F. ... The News PR, Inc.As the year starts to wind down, many ... and ... ... plans and budgets for the year 20

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Benefiting From Fourth Quarter Publicity

As the year enters the fourth quarter, many ... and ... ... plans and budgets for the year 2002. Those plans could ... from setting up goals for new products to prep

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Surefire Ways to Get Your Magazine Article Queries Accepted

One of my writing ... groups recently had a topic thread going about the success rate of pitching magazine article ideas. It seems that the standard ... rate is about 30% - 40%. In my ow

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Ensuring Business Success: Planting Publicity Seeds Now for 2007

Publicity, public relations, marketing, press release, media exposure

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Ensuring Business Success: 4th Quarter Publicity = 1st Quarter Prosperity

The publicity seeds you plant over the next few weeks/months will reap a wonderful harvest for your business well past the first quarter of next year.

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