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Why Video is Your Company’s Best Friend

Video has changed the world in numerous ways and web video has only made the revolution stronger. Sites like YouTube can transform an individual, or a company, from an unknown entity to the biggest star in the world. The power of viral video is well known, and many marketing professionals are busy trying to help their companies become the next big thing.

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How To Combat Viewer Abandonment in Online Video

With an ever-increasing amount of choice online, it is perhaps unsurprising that consumers of web videos tend to have pretty short attention spans. A recent study by Visible Measures has demonstrated just how problematic viewer abandonment can be for online video marketers. This article describes how best to combat it.

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