A Video Game Creative Agency can Help Make Your Game Popular

The video game world has changed since it began in October 1958. Pong was the first video game released to the public. The technology that was used to create this game was outstanding. Since then, the video game world has exploded with major companies who have created and branded games that everyone will recognize, from plumber characters to out-racing police and even Bandicoots. But this recognition is not done overnight. There needs to be planning and the use of a video game creative agency to bring a game to international recognition.

Finding the right platform

Creative agencies for video games focus on platforms. This is done with finding the target audience. Knowing the demographics will help determine how to advertise.  Games that target older generations may use Facebook (Meta), TV advertisements and in store displays. Many video games are geared for teen to late 20s; creative agencies may focus on gaming and streaming platforms such as Twitch or Steam. This could be accomplished with trailers, live game play or in game ads.

Using social media is crucial in this modern world. But just having an advertisement on social media will not help promote the brand. It needs to be done with influencers who the target audience looks up to. The account needs to be followed by the demographics that is being targeted. Although many youths are on various social media platforms, they may be more loyal to one and therefore the advertising may need to be done on all platforms. Each of these are unique.  Creative agencies think outside the box and use other platforms such as Spotify or YouTube Music to advertise the release information.

Timing

Just knowing the platforms to release information on is not enough. There needs to be research to determine the timing of content. This could be education timing (when do schools have breaks), other major video game releases, etc. Competition can be healthy, but it may also cause a downfall in sales. If the other game is a franchise game and released or advertised too close together in a financial depression, it can mean less sales. Creative agencies for video games also focus on multi-country content release. Timing for various countries can be tough; releases need to be planned out to optimize timing and impact.

Correcting misinformation

There are times when there is misinformation and other times there are full on attacks against a company. As fast as information goes out about the video game, misinformation also travels faster. This means that a creative agency will be spending time correcting information and ensuring that positive and correct information is what is available. This can take a lot of work as attacks can occur anytime on any platform. They need to be monitored to prevent misinformation from spreading.

Conclusion

Video games are fun to play and enjoy individually or with friends and family. However, it is a multibillion-dollar industry. The competition for developers to obtain consumers’ purchases is tight. Creative agencies for video games can give an edge to game developers to win consumer business, build and promote a brand and create video game legacies.