How important is ad response to your marketing efforts? Do you need a system to measure ad response? Why is it important? For one thing, ad response i...
How important is ad response to your marketing efforts? Do you need a system to measure ad response? Why is it important?
For one thing, ad response is very important to your marketing campaign as it helps you keep track and measure how effective your large posters are for example. A system to measure ad response also lets you see how many of your target clients have actually read your poster printing and found your collaterals interesting – enough to make them want to call you and know more of your business.
Even with a limited budget, it should not be an excuse for you to ignore having a carefully laid out plan for ad response awareness. Without it, how can you measure whether your large posters are effective or not? Did your poster printing convey the right message to make your target clients want to try your offer? Your ad response awareness program can do all that and more. In fact, your ad response system can be your foundation whether you will succeed or fail in your business.
An expert marketer once said that measuring your results is the most important step that you can do for your marketing efforts. Clearly, having an effective feedback system to measure the response of your target clients can help you save your resources, as well as help you work within your budget and planned marketing framework.
Ad awareness allows you to see whether the money and effort you put into the project can produce positive response, or not. Maybe you have to go back to the drawing board if your feedback system tells you that your recent marketing effort is a disaster.
Bear in mind that a marketing campaign that does not get a response or action from its target readers is considered a failed effort. If you do not want to waste your resources and time on another campaign that you do not know whether you will be effective or not, then have a system to measure the response you get from your advertisement. The key is having a tool that makes your target readers respond accordingly to your message. You can influence their buying decision very easily if you know what to provide them the next time you do your marketing collaterals.
So how do you get results from your ad? Test all the elements you have in your large posters. Be sure to determine what is necessary and discard those that only make your message ambiguous. In addition, improve on the factors that would make your poster printing less than what it should be.
As a final note: measuring the effectiveness of your collateral and keeping track of its response is not done just once. It is an ongoing process. Hence, you have to do it constantly. Keeping your marketing campaign upbeat and up-to-date can help you provide a more effective campaign that would make a positive impression every time.
