How to Design Your Letterhead

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

Letterheads are effective tools for establishing and boosting a company's corporate identity. A well-designed letterhead can help establish your company, as you send out correspondence to different businesses or people.

 

For your letterhead to be effective, it must be designed to inform and to promote your identity at the same time. Letterheads must always have enough information for people to reply to your message. A letterhead's design should be consistent with the rest of your corporate stationery's design. Having a different theme for each material could become disastrous for your brand.

 

To further help you design an efficient and effective letterhead, here are some tips to guide you as you create a design:

 

Keep the design simple

Using too much design on your letterhead may lower the readability of your message. Utilize simple design effects, and adopt your company's logo to the design.

 

Make it consistent

Keep your letterhead's design consistent with all other print-media tools that you are currently using, like business cards, envelopes, logos, etc. This will allow your target audience to recognize your brand better.

 

Avoid unnecessary graphics

Avoid putting in unnecessary graphics on your letterhead, especially on the 'body' of your message. Even if its opacity has been brought down, some people may still have a hard time reading it. Remember: the main purpose of your letterhead is to send a message across, and identify your company to another person.

 

Utilize simple fonts

Avoid using fonts that are too fancy – if you're going to use a fancy font make sure that you don't use it on your message's body. It may also help if you use the same fonts that you used on your logo, as this will show more consistency in your design.

 

Incorporate your logo

Your logo is your company's primary source of corporate identity. Use it by placing it on every stationery that your company is using. This will allow your logo to become more ubiquitous, and more identified as your company's logo.

 

 

Use the right colors

Make sure that the colors you're going to use on your letterhead complements the rest of your stationery's design. The colors that you use on your stationeries can also boost your company's corporate identity.

 

Look for a Printing Company

Utilize a printing company advantages in printing. You can save up in cost and effort when you have your letterheads printed by a printing company. You may opt to print it on your own, but having high quality prints may also help you build your company's corporate identity.

 

Make sure that you create your letterhead's design honest and in line with your company's philosophy or work ethic. Creating a strong corporate identity may take some time, but you can always do it one step at a time – and the benefits it can provide will surely help.