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Ezines are one of the oldest and still the hottest marketing strategy in today’s internet world. These electronic magazines are articles or e-newsletters published electronically, these can deliver to subscribers through email or loaded up to a website or Directories. This article will explain the purpose of marketing using ezines.
So what is Ezine or Ezine Marketing?
ADVERTISING
There are several types of advertising method using ezine marketing namely Classified ads, Solo ads and Sponsorship ads. For beginners just starting out, I would suggest you try Classified ads as it is the cheapest way to go. Solo and Sponsorship ads are more effective and excellent ways to advertise, but it will cost much more (unless you have the budget). Try to compare local classifieds or use Craigslist and US Free ads to see which ads best fits you. Compare and work out on the budget and you are fine to go.
RESEARCH
You can start your ezine marketing by researching on the internet and decide on the best ezines for your business. There are many websites on the internet that will guide you in your research, like Ezinelocater.com or Ezinelisting.com. You can also do a Google search to find lists of ezines which are appropriate for your business. Once you've decided on one or more (I would suggest more than one), sign up and read through some of the back issues and familiarized yourself with the ezines and you will feel more confident with your advertisements that will fit nicely with the ezines you chose.
Cost is always a major consideration. Check out, how many subscriptions or subscribers does your chosen ezine have? You will definitely want the most exposure for your money.
GETTING VISITORS TO YOUR WEBSITE/BLOG
Our main purpose of doing ezine marketing is to get more visitors to your website or blog. More traffic, more sales. Another great directory to place your ezine articles is EzineArticles.com. If you can write good articles, people will click through your links on your resource box at the bottom of your article. The more ezines you write, the more exposure you will get to attract more leads.
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