Combine upstream and downstream resources

Jun 25
08:29

2012

jodie mht

jodie mht

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During this time, the ICT industry can occur many changes, the formation of highly disruptive innovation model. Many new ways can be combined with the vehicles

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Detailed design; with the Research Institute of the whole plant with the accepted view multiple directions from the car environment,Combine upstream and downstream resources Articles the network layout ; then, to enter the stage of independent research and development, shall, during the warranty, purchasing, production management department requirements, engage in testing, after the release of the product, but also coordination with the automobile factory production control, logistics and other sectors; until the last to participate in the market marketing to highlight its selling point.

Such a lengthy process of, any part of the problem, the light changes the properties of the vehicle networking products, functional characteristics, in serious cases will have to overthrow the original program from scratch to do. The recently launched inkaNet system iVoka speech recognition interface, but also iFLYTEK this unit in-depth communication design architecture and application characteristics. Such a complex innovation process, ranging from 2 years, more than you need five or six years. Even build a model of the car like Delphi is a veteran of the automotive component suppliers, networking products, but also need at least 24 month cycle.

During this time, the ICT industry can occur many changes, the formation of highly disruptive innovation model. Many new ways can be combined with the vehicle, but because of the stringent standards and limitations in the automotive industry, had to lay down or back and delay serious elongated innovative pre-installed.

"Of course, I do not blame OEMs inefficient." Dean Du Jiangling of General Motors China Research Institute pointed out that the key position of the OEMs in the automotive industry makes them to be more earnest care. In recent years, Toyota's "recall" after the overall safety of each brand on the car more carefully, they know that if there are problems, the user looking for OEMs, the slightest mistake, not just the back of infamy , discount brand intangible assets, is more important is to recall the result of significant economic losses, is likely to allow OEMs to suffer unexpected hit in the weak global economic environment, and thus brought to its knees.

 After all, traditional IT is based on open or semi-open platform, a clear division of labor in the industrial chain, we can Fun in accordance with the rules inherent in the commercial game before loading networking equipment only to comply with the closed environment of the automotive brand OEMs, because a lot of features such as , cell phone to start the car, open the door, open air-conditioned vehicles associated with the car circuit, the audi dvd player control bus related, related to traffic safety, OEMs must give priority to the safety factors.

As a result, the old auto industry gene has become the yoke of bondage innovation. However, recently the car has been pre-installed networking companies began to study T (Telematics)-box, car networking equipment with the vehicle control bus in the middle of the media, and thus the formation of a firewall. The T-box developed in accordance with the OEMs standard bus access and feedback principles to ensure vehicle safety at the same time, accelerate the integration of new equipment and motor vehicles to solve the contradiction between the rapid innovation and driving safety.