Value added Internet service charges

Compared to the previous installed market innovation has stagnated, installed after the market fundamentally, the lack of innovative elements. Has been installed after the vehicle networking market, mainly to car audio navigation manufacturers, car audio navigation industry continues to develop, market competition intensified, especially the 2011, because of the lack of accumulated technology and talent pool, some companies rejection of goods, there are indications that many companies have been ready to exit the car audio field.

Clearly, future vehicle networking more emphasis on cars and trucks, cars and objects interconnected equipment must be installed after the depth of integration with the vehicle, the sharing of data and processing such circumstances, it is conceivable that, after the installation of car networking companies either have a say the right vehicle factory combination, either in the business of logistics, security, and other vertical segments to do with the car, it would be difficult to continue the path of innovation and living space.

If the lack of innovation has just swallowed the growth of space for car networking players, and the dilemma of the business model will now be to have so that they have to accept the test of survival.

Indeed, many investors claimed that optimistic about the future of car networking, the next few years, car ownership doubled, and that is a function of the consumption capacity of residents to improve enough to support vehicle networking gold 10 years, but since the real start to invest a lot of people do not. According to Li Yi, executive vice president of China Mobile Internet Industry Alliance, "superficial". Only some of the OEMs try to do the strategic level of investment, but the total number, but several hundred million dollars. The reason for holding a large amount of money the investment people still do not see the car networking.

Ying Yi-lun told reporters track the car in general like the Kebo Tai networking players, the team of less than 400 more than the monthly cost has reached more than 1000 million, investors rush to invest 100 million yuan, only enough for such enterprises to burn more than the first half of the scene, like the Kebo Tai such pre-installed business, it is to rely on equipment and service costs to enter the vehicle, to pay by consumers, so have access to a healthy business cycle. But they still face a fixed term of service expires, how to make the issue of consumer renewals. After all, market-oriented vehicle networking products not only occupy the hearts and minds of the people, but also occupation of the people's purse. Even such as OnStar, the G-book car networking pioneer, and also had to face the same problem.

Therefore, in order to establish a stable business model in pre-installed market, up to follow the OEMs, selected their bmw dvd own position, and down to be followed by consumers, opening up new ways to seek improvement.

Is not difficult to understand, each vehicle factory already fixed the design direction and design philosophy, they have a clear definition. Therefore, the choice of partners, they will choose the similar loading of networking vendors. Japanese brands may be less demanding of innovation, but the details of the requirements are very stringent; European and American brands, may be an innovation breakthrough demanding at this point to do so through deep; its own brand. may prefer large terminal ... In this context, the clear front loading networked enterprises to choose their own advantage positioning in order to make a commercial basis.