Brand is Everything

An article written by James Gulliver about a Cambridge based logistics and supply chain solutions company Buffaload Logistics who have developed a global quality brand putting them on the map and securing business through brand recognition.

With the increase in Diesel prices and all things haulage many companies are  finding it hard to compete in this ever more cut throat business. One company  based in Cambridgeshire has gone all out to develop a brand far beyond the  industry norm to ensure they survive the hard times to come.

Ross Taylor - Managing Director, decided  the only way to secure the future of his haulage company was to make it stand  out from the crowd in all areas possible. To achieve this, he enlisted the  services of one of the leading brand design and marketing consultants in the  country to come up with a complete brand that would consolidate the logistics  and haulage experience of all involved under one unforgettable name and style.

And so Buffaload Logistics was born. The marrying of a unique and memorable name with fantastic styling have given this company a brand that will serve them well. The color scheme is so vivid and appealing that it will be very difficult for anyone not to spend time absorbing the brand every time a Buffaload Logistics vehicle is nearby

Selling on brand is not a new thing even in this market place with haulage companies like Eddie Stobart building a brand so strong people will go to great lengths to catch site of the individually named vehicles as they go about there business around the country. The difficulty comes in developing something unique that will appeal to the target markets.

"We have worked very hard to develop a business that exceeds our customers  expectation and knew we needed something else to make us remembered" says Ross. "we beat the idea around for a while and then finally employed a professional to  come up with a complete brand.... Buffaload Logistics was launched earlier  this year with some amazing results. The number of visitors to our website  has been incredible with anyone experiencing the brand wanting to find out  more."

Buffaload Logistics is going from strength to strength bucking the downward trend of the majority in this market sector and is set for a bright future.

This level of investment and initiative shows the lengths necessary to grow a business in a difficult market. Companies not making the effort are likely to feel the pinch over the next few months with the less committed falling by the wayside.