Display Rental for Trade Shows

A display rental at a trade show can be the answer to creating a memorable impression for potential customers and industry representatives. There’s no need to buy and store all components in order to create a display when rentals are available. Renting a basic structure that can be altered to fit a business’s needs can cut down on transportation, storage and purchase costs. Having a contractor complete the transformation on site will allow for satisfactory set up.

Trade shows have become quite popular in getting the word out about companies’ products and services. While online selling has rapidly become widespread, there’s nothing quite like seeing, touching, hearing about and even smelling the product in some cases to make an impressive impact. The more sensory qualities an experience has, the more memorable to customers it becomes. Studies have shown that when a person comes into contact physical with a product, he or she is more likely to purchase it.

Some of the reasons that these exhibitions are valuable to companies are that they increase sales, are a great place to achieve brand recognition, a way to make a lasting impression, a place to introduce new products, services or a company itself. Some shows are open to the public while others are held strictly for members of the industry. Both of these types are valuable networking venues.

Booths and exhibits come in various sizes. Some can be as small as one table and these are referred to as tabletop displays. Other exhibits can be as large as a square mile. The average size is the square footage of a small bedroom measuring ten feet by ten feet. There are various shapes such as an in-line booth, a peninsula, a split-island and an island.

Different props, materials and configurations are used in order to design a display. Some examples are:

- Banners: Banners are temporary signs which are printed on fabric, paper or vinyl. They can be elaborate or simple but should be eye catching and have a logo or artwork representing the company.

- Signage: There are different types of signs which may be used including those constructed of metal, wood, plaster, or plastic. The lettering may be painted, made with press-on vinyl decals or some even lit with electrical components.

- Modulars tables, booths and stands: Modular configurations are like puzzle pieces made from wood, plastic, or metal. The pieces can be put together to form desired shapes and sizes for displaying a company’s wares.

- Pop-up graphics: Some displays and stands literally pop up in order to provide a convenient and visible mechanism for showcasing products.

- Stands and easels: In order to prop signage or literature up to customer eye levels, stands and easels are available.

Having company representatives manning the booths at industry exhibitions can be a wise business move. Creating impressive looking, informational, well set up and stocked booths is a worthwhile goal. Opting for a display rental instead of purchasing, transporting and storing one is an economical and savvy plan.