How can we survive in the fierce competition of B2C Ecommerce? (2)

In my last article, I introduced what B2C business model is, and the biggest difference between B2B and B2C. Today, we are going to talk about the useful tips for B2C Ecommerce Company. First, we should thank MR Kevin, the chairman of Dinodirect Company; he offered us a lot of valuable experience. His opinions are as follows.

Firstly, how should companies organize their B2C initiative?

In the early days, e-commerce initiatives were often led by groups that were separate from the main IT department. The extreme example of this kind of separation was the spin off model, in which stand-alone Web units were created thousands of miles from company headquarters with entirely new staffs. In these cases, IT leaders at the home office often had little to do with the B2C projects. Increasingly, e-business departments are coming back under the corporate umbrella and CIOs are often in charge.

What are the major challenges of B2C e-commerce?

1 Getting browsers to buy things, your e-commerce site cannot live on traffic alone. Getting visitors to the site is only half the battle. Whether they buy something is what determines if you win.
The so-called conversion rate for B2C e-commerce sites is still fairly low. (Boston-based Yankee Group said in November 2000 that the average rate was 1 percent.) Some ways to boost your conversion rate include improving navigation, simplifying checkout process (such as one-step checkout and easily replaced passwords), and sending out e-mails with special offers.
 
2 Building customer loyalty, with so many sites out there, how can you build a strong relationship with customers? Here are some tips:
(1). focus on personalization: A wide array of software packages is available to help e-commerce sites create unique boutiques that target specific customers. For example, American Airlines has personalized its website so that business fliers view it as a business airline and leisure travelers see it as a vacation site. Amazon, which built its own personalization and customer relationship management (CRM) systems, is well known for its ability to recognize customers' individual preferences.
(2). Create an easy-to-use customer service application. Providing just an e-mail address can be frustrating to customers with questions. Live chat or, at the very least, a phone number will help.
(3). Focus on making your site easy to use.

3 Fulfillment, E-commerce has increased the focus on customer satisfaction and delivery fulfillment. One cautionary tale is Toys "R" Us' holiday debacle in 1999, when fulfillment problems caused some Christmas orders to de delivered late. Since then, companies have spent billions to improve their logistical systems in order to guarantee on-time delivery. Providing instant gratification for customers still isn't easy, but successful B2C e-commerce operations are finding that fulfillment headaches can be eased with increased focus and investment in supply chain and logistical technologies.

Ok, if you still didn't know how to deal business on B2C field or if you want to find a successful model to copy, welcome to view http://www.dinodirect.com. Welcome to experience the unexpected cheap price and good quality product.