How Shoppers Judge your Dollar Store Business Based on these Criteria

Owning a dollar store business can be a great business opportunity.  It is an opportunity to own your own business, be your own boss and for some to make an unlimited amount of money. However it is important for you to understand that the competition is strong, and if you want to endure long enough to achieve success, it will take planning and then careful execution to those plans.

Your Dollar Store Business is Being Judged
Shoppers judge your dollar store based on a number of criteria. Although you are a dollar store, customers are still looking for high quality dollar store items. You can decide to fill your store with junk, but no one will buy from you. Along with having quality dollar products, customers want a store that is well stocked, filled with the products they are looking for. A dollar store should include an assortment of dollar store items, from food and cooking supplies to toys and pet products. This allows more customers the opportunity to find exactly what they are seeking.

A Winning Store is one that is Organized
All of the dollar store items you offer for sale should be well organized and displayed in a friendly, customer focused manner. Customers do not want to dig and search to find a product they want. They want it right there where it is easy to access. Creating an attractive display is also more likely to catch their eye.

Location, Location, Location
It is important for your dollar store to be located in a spot that is convenient to customers. The hours must also be accommodating to a variety of schedules. It is good to be open both daytime and nighttime hours to earn more business and give more people the chance to shop.

I Got to Have It
Impulse items are loved by dollar store business owners. These items are located near the cash registers and contain a sampling of items like batteries, candy, lighters, etc. that a customer might not otherwise find. There are also items that might not otherwise be purchased if they are not displayed as impulse items.  This includes playing cards or other novelties. Impulse items can greatly increase your sales.

Keep the Customers Happy
Last, but certainly not least, your store must focus on customer service. Even if you have great dollar store items tucked inside your store, customers are not going to keep coming back if the customer service is not up to par. Ensure that you, or your employees, provide professional and courteous service to each and every person who walks through the door, all with a smile on their face. There also needs to be a return policy set for customer shopping. As a dollar store you probably will not want to offer refunds, but you still want to figure out a plan to satisfy customers should a purchase not meet their expectations.