How to improve customer satisfaction and loyalty?

Jul 22
07:22

2010

Dr. Joseline Edward, PhD

Dr. Joseline Edward, PhD

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Customer expectations are continuously increasing. Their satisfaction is a major contributor to sustainable organization growth. This article describes few easy ways to make the internal customers happy.

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The purpose of any organization is to achieve its set goals. Whatever business you are in,How to improve customer satisfaction and loyalty? Articles customer satisfaction can make a huge difference to your bottom line. If you are keen on building strong customer orientation within your organization here are some factors that you must always to remember to take care of:

Look for right fit:  You can always teach people new skills but developing right attitude is not as easy. Therefore at the time of hiring itself check applicant’s attitude. When you must take on employees for your business, you will have to go through the hiring process. After preliminary interviews, you should be able to narrow the field to four or five top candidates. And that is the time to do a little detective work to insure you have the right and honest employees coming in.  Ask few behavioral-based and situational-based questions to evaluate the applicant’s past behavior and initiative.

Provide Support: Effective organizational support is important to achieve long term success. Without adequate organizational support even people with the right attitude and skills fail to deliver the results. Hence provide your best to enable employees to give their best.

Encouragement: When you praise their efforts and have words of encouragement for their hard work, it not only boosts their morale but also inspires them to become better. It provides a supportive environment that allows employees to thrive and increase their productivity. So encourage their efforts.

Go ahead and make your employees happy and they in turn will make your customers happy.