Listening To Your Prospects

I got a call from somebody in Texas the other night advertising "if you could place 20-30 people in your MLM business every month". I promptly said to him that I knew what program he was trying to pitch me on, and was not interested in it.

He obviously wasn't listening to me very well, and went on with his sales speil.  It really sounded like he was speaking from one of those "canned" sales scripts.  You probably know them, too, when somebody tries to "strangle" you with them.  I told him I wasn't interested in what his was trying to sell me, and then thanked him for his time then hung up on him.

There is nothing that turns me off more when I get somebody trying to sell me something, and they really don't listen to what I have to say.  Selling to somebody isn't all about getting the sale, it's about giving a solution to a problem somebody has.

Judging from the time that he called me, I think that I might have also been on one of their "live calls".  The second thing that turns me off is when somebody puts me in front of a crowd without telling me.  There are laws in certain states now that make it illegal to record you without your knowledge, and it is the legal right of the caller to tell the person on the other end of the phone that they are being recorded.  If you make calls and record them for future use (i.e. training, etc.) make sure you know which states have these laws.

I wish that they would listen to their prospects. When are they going to get it? Listen to what your prospects have to say!  If you're not listening to your prospects, you're only giving them something that you want them to buy. 

Judging from this guy's lack of listening skills, it looks like he's probably struggling with his business.  If he had actually "listened" to me, he wouldn't have went through his feable, time-wasting attempt at "phone-spam".  He would have thanked me for my time, then let me get back to what I was doing before he interrupted me.

By listening to your prospects, it also helps build a relationship with them.  You also don't come off as a pushy salesperson.

If he actually had asked, I would have told him that there are other ways to generate leads for his business than resorting to pointless phone calls to people that aren't looking for his product or service.

I wish the best to the guy that called me, but I've got one small bit of advice for him:  "Listen to your prospects".  If you're going to be successful in any kind of marketing, it is important to take to heart what your prospects have to say to you.

You will also be more successful at what you do, and be more respected in your area of expertise.