1024x768 It is no doubt that dressing rooms are incredibly important sales tools, and if they are not up to standards they can be harmful to the store...
It is no doubt that dressing rooms are incredibly important sales tools, and if they are not up to standards they can be harmful to the store. A recent survey of customers showed there were several common problems found in many dressing rooms.
Safety was a resounding theme amongst many customers. Many changing rooms didn’t have doors that closed correctly or locks that functioned properly. Inside the dressing room, customers are taking off their clothes and can feel vulnerable. Having doors that lock securely and walls that go all the way to the floor help the customers feel safe and secure.
Another concern of customers was proper viewing of themselves after trying on clothes. Retailers tend to take shortcuts on lighting and mirrors, which can affect how customers see themselves in the clothes they have just tried on. Optimally, each changing room should have a three- paneled mirror and proper lighting. Some stores choose to put a communal three- way mirror outside of the dressing rooms with more space for users to move around.
Thirdly, customers are looking for a means of organization inside the fitting room. For some stores, this can be as a simple as adding some hooks on the wall. These hooks help customers sort clothes, as well as to keep them from sitting on the floor.
Other stores like to take organization to the next level by adding a seat to the dressing room. The seat can help customers try on clothing, or even provide a space for personal items like purses, cell phones and wallets. Furthermore, seats are often a requirement for ADA- compliant dressing rooms.
So, knowing that these are issues that customers face, there is a solution that is quite easy to implement. Retail stores of all sizes are turning toward a time proven method of alternative building called modular construction. This method of construction fabricates the dressing rooms off-site in a factory. The completed fitting room components are then shipped to the retail store where they are assembled quickly without all the dust or mess.
Modular dressing rooms offer an incredible amount of customization and can be built to work with stores of all sizes. Furthermore, modular dressing rooms are available in a host of different colors and can be equipped with accessories like mirrors, lighting, hooks, locks and benches.
In conclusion, knowing the concerns of the customer is greatly important in creating dressing rooms to meet their needs. Numerous research studies have shown that high quality dressing rooms are important to sales, and modular construction is a great way to build them without the mess and headache associated with traditional methods of construction.
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