The Quest for True Sustainability in Hospitality

The Green Facade in Hospitality

I recently had a conversation with a hotel owner proud of his establishment's 'green' status. He sought advice on promoting his eco-friendly image to the media and tour operators. As an advocate for sustainable tourism, I was curious about the specific actions he had taken to warrant this label.

His response was simple: the hotel separated wet and dry waste, sold segregated plastic and paper, and collected glass items. To him, these steps were sufficient to declare his hotel environmentally friendly. However, I couldn't help but think that a comprehensive waste-water system, which was absent, should be a priority.

The Reality Behind Eco-Friendly Claims

The unfortunate truth is that many hoteliers do little to protect our environment. Some may believe they are doing their best, and a few even market their properties as eco-friendly. The media often amplifies these claims without verifying the facts.

Yet, a handful of hotels genuinely embrace sustainability, implementing robust policies and procedures. In Thailand, where I am based, the concept of using solar and wind energy is often met with concerns about high investment costs and design issues. Rarely do stakeholders conduct a thorough cost-benefit analysis or show a deep concern for environmental impact.

Strategies for Genuine Sustainability

To guide the hotel owner, I suggested a comprehensive approach to sustainability:

• Waste Management: Beyond separating waste, I advised on disposing of batteries correctly, selling used cooking oil, and creating compost for an on-site garden.
• Eco-Friendly Products: Use biodegradable chemicals and pesticides, and opt for hybrid vehicles.
• Supplier Engagement: Request supplies without plastic packaging.
• Renewable Energy: Explore the potential of solar and wind energy.
• Sustainability Committee: Establish a group focused on waste reduction and proper disposal, led by the general manager.
• Employee Involvement: Encourage staff to contribute green ideas and implement the best ones.
• Infrastructure: Invest in proper waste-water systems, use farmed wood for furniture, and improve insulation to save on energy costs.
• Local Sourcing: Prioritize domestic products, from furniture to food.
• Education and Leadership: Take an active role in educating staff, guests, and the local community about sustainability.

A Community Approach to Recycling

In Thailand, an informal recycling system exists where individuals collect and sell trash to make a living. Hotels unwilling to manage waste themselves could support these efforts by providing access to their waste.

The Business Case for Sustainability

Research shows that guests are often willing to pay more for accommodations that are verifiably eco-friendly. Moreover, such practices can lead to savings in public relations and advertising, as the media is drawn to genuine stories of environmental stewardship.

In conclusion, while some hotels superficially adopt the 'green' label, true sustainability requires a holistic and committed approach. By implementing comprehensive eco-friendly practices, hotels can not only contribute to environmental conservation but also enhance their reputation and appeal to a growing demographic of eco-conscious travelers.

For more information on sustainable practices in the hospitality industry, visit the United Nations Environment Programme and the Global Sustainable Tourism Council.