Recycled Materials Are Used by Adidas

Moreover; the FTSE Social Responsibility Index also included Adidas. What's more, since 2000, Adidas was the sole company of sports articles, which published reports of sustainable development every year. The sustainable development work of Adidas Group is going to emphasize these aspects below. Adidas, in the first place, want to eliminate materials and handicrafts that are pollutants out by means of development. Moreover, materials and actions with sustainable development will be adopted. In the next place, Adidas is going to apply recycled materials so long as technology permits. The third thing is that all product categories will be prevented to adopt PVC by the perseverance of Adidas. At present, ninety-nine percent products do not contain PVC.

Adidas would like to invest in sustainable cottons and it also supports and funds in "Better Cotton Initiative". This Initiative aims to improve the cotton industry's environmental footprint. As a part of the Group's environmental protection strategy, Adidas promises to put better cottons into the use of one hundred percent products. "We established the new objective in the London Olympic Games in 2012", added Simon Cartwright. "This will help us speed up our process in the field of sustainable development". "This kind of process can be seen with our own eyes in the Olympic Games". He said: "In the tennis competition in the London Olympic Games, audiences are going to see some of the most exciting products of the sustainable development".

So when you are watch Murray or Tsonga play, you can be at full ease. Because waste bottles, such as beverage bottles as well as detergent bottles will be made into polyester shirts that will be provided for them to dress. It is very important for our athletes to wear products of sustainable development. It can be accounted that the sustainable development is supported by a lot of athletes themselves. Athletes can be at ease, for in order to promote products' sustainable development to the largest extent, Adidas has taken measures what they can take. Furthermore, depends on its advanced technology, Adidas products' performance will not be affected.

Although Adidas SUPERNOVA SEQUENCE was not the new style that Adidas launched this year. Since SUPERNOVA SEQUENCE 4 appeared on the market as the main style of the "try to run for twenty-eight days" redemption activity, it has been the first shoe style for running enthusiasts to choose in daily jogging trains. Compared to the previous support running shoes of the SUPERNOVA series, SUPERNOVA SEQUENCE 4 not only collected all Adidas running shoes technologies' high-end configuration and the acceptable price of less than thousand Yuan. It continued the high performance-to-price ratio advantage as usual. It also highlighted the whole pair of shoes' sense of technology through its delicate details and the combination of a variety of materials. There was no doubt that on the professional jogging shoes market of Adidas, it turned out to be the other masterpiece that enjoyed popularity.