Setting Up a Trade Show Display Rental

A trade show display rental will say a lot about a company. If an exhibit is put together in an appealing and professional manner, this will reflect well upon a company. If an exhibit is shoddy or carelessly put together, this will reflect poorly on a business. It’s better to not have any display for others in the industry or future customers to check out than to have one that appears slipshod. The impression a company makes at a trade show plays a large part in their building a reputation. Here are some things to think about when setting up an exhibition including trade show display rental:

- Budget: When planning to set up a booth at a convention, a business manager needs to examine budget and allocate funds accordingly. Renting equipment rather than purchasing it is one way to save money while still having the funds to create an impressive display. Items to plan for include space rental at the event, printing of literature, construction of on-site booths, lighting, banners and signs, telecommunications devices, salaries of personnel who will be working the show as well as their travel expenses.

- Size of displays: Depending on the wares that will be showcased, the exhibit can be very small or quite large. Sizes range from the most modest tabletop designs to those that spread out to the size of a neighborhood block. No matter what the size, quality is always a high priority. It’s better to have a smaller display that is topnotch and extremely well designed than a large boring layout.

- Artistic flair: No matter what product or service is being displayed, it must be done with artistic flair. Graphic designers should play a part in the oversight of logo designs, signage, banners, color choices, table coverings, artwork, photographs and the designing of promotional literature and business cards. Having photos displayed or samples of products that can be touched, listened to, or tried out will create a lasting impression in the minds of all who stop by. The lighting in the booth is also critical to the atmosphere that is created within the exhibit.

- Staff members manning the booth: The staff members that are representing the business should be of the highest caliber. Sending along someone who isn’t experienced or knowledgeable will be a big mistake. The employees that are standing in the display interacting with the visitors are reflections of the company as much as the products and services being sold. Staff members should be articulate and constantly on task in order to give the impression of professionalism. There should be no eating, texting, chatting with each other or other lackadaisical behavior while they’re in the public eye.

Why is it so important to make a stellar impression at a convention with a trade show display rental? Because this is a business’s chance to promote new products and services, to introduce a new line, to build their reputation, to become recognized within the industry and increase sales. The funds that are budgeted for the trade show display rental, eye-catching artwork, signage, telecommunication equipment and personnel to host the exhibition will be money well spent.