The Marketing of CK

CALVIN KLEIN is an international fashion brand. From 1968, CALVIN KLEIN has established an amazing fashion brand empire. He is considered as the most important fashion designer in America. He thought today American fashion is simple, elegant and modern. CALVIN KLEIN is the favorite fashion brand in the world. The product of Calvin Klein is clean and simple. He clips the cloth carefully and smoothly. The design philosophy of CALVIN KLEIN is simple and neuter. He found that the essence of American fashion style has the characteristics of internationalization. In 1968, Calvin Klein launched the first woman's cost. The New York store like it very much. The shop manager order a lot of these kinds of coats immediately. Under this circumstance, CK got popularity. After that CK's special design and clean line capture many customers and shops. A large amount of media and designers copy from CK. It shows a kind of comfortable dress attitude. It leads to a huge fashion industry. CK likes clean and perfect image. So CK will use silk, satin and hemp material to do clothes. Thus the clothes of CK can show royal and beautiful. CK has a strong sensibility of fashion. Thirty years ago; CK provided ancient jeans series production. He signed a superstar to be his spokesman. In the advertisement, she said that she has nothing to do with ck. In fact it is a kind of humor sentence. This funny discourse suddenly got much attention. Likewise, the underwear series which was launched in 1982 also used the same idea to draw audience's attention. The advertisement of ck totally changes the mind of underwear. Immediately the underwear is very popular in all different classes. Perfume is also a representative of CK. Several years ago; people always talk about the famous perfume Escape and Obesession.ck's secret design style is simple and nature. Ads show the essence of CK. Sexy is the key rule of CK. CK likes to uses super model to display the core of brand. The main factor of ck is sexy and natural. CK had an important transformation in 2003. Because of equity sell case, CK begins to play a role of design soul. He can plan critical strategy and resolution. The designers of ck continue the ck spirit. Calvin Klein is not only a fashion design masters but also a business man. He knows the important of ads. His advertisements are creative and special. At the end of 70's, he entered the cowboy clothing field. He hired a hot model girl to tempt audiences. Although he used many skills to control jeans market, the vigor is not so good. From that time, he began to invade underwear and perfume industry. Customers like ck perfume very much. Actually the advertisements made a lot of contribution. All the times, Calvin Klein becomes bigger and bigger. He recorded four times fashion cloth awards. Its related productions are endless. And its momentum is amazing. In 1997 CALVIN KLEIN continued to invade watch industry. He cooperated with the famous swatch group. The characteristics of Calvin Klein watch are extremely simple and vigor. From that time, Calvin Klein launched two different watch series. The fashionable design guide the consumption of young people. Calvin Klein is the representative of perfectionism. Calvin Klein made a lot of unparalleled dedication to modern society. Normal 0 7.8 Å 0 2 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:nh<; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

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