What Techniques Are You Using to Attract Clients?

Apr 22 08:13 2011 Janet Majoulet-Foust Print This Article

Are you trying to look like the expert in your business by telling your potential clients about the material things you have only because you see others doing that?  If so, please STOP. Most of us don’t care if you own a LARGE home with a maid, butler and nanny.

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There is a song that plays on my local radio station called "FU",Guest Posting but the radio calls if "Forget You" for obvious reasons. The song is about losing a girlfriend to another guy who has ‘change in his pocket’ and drives a Ferrari.  When I heard it today it got me thinking about how so many of the high level coaches try to prove their success by telling us about the cars they drive and the BIG homes they live in, but is what they say true?

 

I’ve had the opportunity to be an insider only to find out that some of what is said about success is not true. The BIG house is a rental, and the car is leased. Now, I’m not saying that's the case with everyone, but really, does having that stuff make you a better coach, consultant or business owner?  Not to me!

 

I once heard a goo roo (yes I mean to spell Guru that way!) tell a story about a client of hers. The client said, "I wish I made the kind of money you do," and the goo roo said, "Remember you will also have the big BILLS to go with that income. The more successful we are, the more I have to spend to keep my business at that level." I never thought of it that way, but it makes sense; it's all relative.

 

Are you trying to look like the expert in your business by telling your potential clients about the material things you have only because you see others doing that?  If so, please STOP. Most of us don’t care if you own a LARGE home with a maid, butler and nanny.

 

What do I care about?  My biggest criteria when hiring a coach is to make sure that they are two steps ahead of me in their business and are truly successful. I want to be sure I have a connection with them and they are who they claim to be. A true millionaire I coached with a few years back says, "If someone tells you they are a millionaire, ask them for their profit and loss statements."  WOW, what a concept!

 

I was interviewing someone for a sales position to work in a different part of my company, and I was explaining to him that I never hard sell. I don’t have to. If people like what I’m offering, GREAT! If not, that’s fine too. Now that might seem a little too laid back for some, but I have been able to close 97% of my sales.  (Yes, that might mean I need to increase my fees again). He said, "I guess you will never be Bill Gates with that type of strategy." I had to think about that for a moment. Then, I said why not? I feel it is absolutely possible to have a successful business without hard selling someone into my programs. Needless to say, this person will not be working for me!

 

What’s my point? I don’t drive a Ferrari, and I’m not sure I want to either, but that does not mean that I cannot get you there. I can help you get to the level of success you desire in your business without selling your soul or telling you what I drive and how large my home is.  Do I have a successful business? Heck, yes! If I didn’t I wouldn’t have the confidence to teach others how to do the same or manage their social media accounts for them so they are also successful. I guess what I’m saying is I like to keep it real.

 

You may have or want a mansion or a Ferrari and that’s fine. I like nice things too. But please do not expect people to work with you just because you have high end stuff. Your success will come from your confidence, your persona and the way you connect with your clients.

 

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About Article Author

Janet Majoulet-Foust
Janet Majoulet-Foust

Janet Majoulet-Foust is CEO of Two Sister’s Marketing, Inc. dba The Social Media Queen and Local Mobile Girls. She is a social media marketing coach, consultant, trainer and manager teaching business owners how to successfully Find The Hidden Money in Their Business in Less Tim! Janet is a contributing author of the book ‘Success Rituals 2.0: Winning Habits of High-Achieving Women.’at: http:/thesocialmediaqueen.com
http://localmobilegirls.com/home/

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