In the past, I’ve told you to stay a watch out for the highest marketing trends. But now i would like to require that one step further and narrow that focus specifically to mobile trends.
As a business owner, you wish to stay your finger on the heartbeat of contemporary marketing trends to achieve success. This guide is useful for marketers, app developers, and anyone else who wants to boost their business.
While I’m not saying you would like to use these trends to your own marketing, it’s important you’re responsive to the new technology that’s available and surrounding you. Who knows, maybe you’ll attempt to change your strategy supported this information. I used research from previous years additionally as some recent technological developments to come back up with this list.
These are the highest mobile trends dominating the year to this point. I expect these to continue trending upward.
Artificial Intelligence
Artificial intelligence has penetrated our mobile world. We’re getting one step closer to mobile devices morphing into robots and absorbing the earth. Obviously, I’m kidding. While that day has yet to come back, we are seeing advancements in mobile AI. You will be aware of a number of these:
Alexa
Siri
Cortana
Google Assistant
All of those are samples of AI that will even be installed on your mobile devices straight away. Additionally to those popular styles of AI, mobile apps are now using software like voice recognition to encourage hands-free use and ultimately optimize the customer experience.AI software is employed to assist developers and marketers learn more about the user. Businesses try to urge more revenue by using this information to form relevant advertisements that concentrate on specific audiences.
Location-Based Technology
Your smartphones and tablets are tracking your location. That’s not a secret. Mobile applications also are tracking your location, along with your permission. Every time you download a replacement app, it requests your permission to use your location. Each time you download a brand new app, you’ll get a notification just like the one seen above.
They need your exact location to attach you with a driver.
But have you ever noticed a rise in apps requesting your location whether or not you don’t think it’s required to use the first function of the app?
They do this to boost their marketing campaigns.
If a business knows where a user is, it can send them targeted ads supported the situation. An example of this is often when an app uses geo fencing technology. Here’s how it works. If an app user walks within some blocks of your location, they’ll receive a notification about your lunch special. We’ve seen a rise during this strategy, and we’ll still see it employed in the longer term.
Augmented Reality
Augmented reality takes something that’s real and modifies it.One of the most effective samples of this can be the face filter options on Snapchat. Recently, Instagram implemented this feature as well:Other mobile apps use this strategy to get revenue.Remember when everyone was going crazy about Pokemon Go? The complete premise of that game was supported augmented reality on a mobile device.
Those numbers represent themselves. Supported the success of apps like Pokemon Go, Snapchat, and Instagram, more businesses are trying to include augmented reality into their mobile technology.This will help them create brand awareness, app downloads, engagement, and revenue.
Syncing wearable technology with mobile devices
Wearable technology has become increasingly popular. I’m touching on things like fitness bracelets, smartwatches, healthcare monitors, and glasses. All of them are often paired with mobile apps.Take Fitbit as an example. All the movements of an individual wearing it are often tracked through an app. Users can check their heart rates and the way many miles they walked during a day, among other things.By syncing with mobile devices, these apps may be used socially likewise. People can compare their progress with their friends and make it a contest.
Revenue from Mobile Applications
Mobile apps are making a killing. Just have a look at the jump from 2016 to 2017 in terms of world app revenue: There was a considerable increase in revenue through both the Apple App Store and Google Play Store.
Mobile Devices Syncing With Homes
Mobile apps are being developed to assist improve consumers’ experiences within their own homes. You can find businesses that sync your home air-con and heating with an app. That way, you’ll control temperatures whether you’re home or not. Instead of visiting a central thermostat within the house, you’ll reach your pocket and set everything on your phone.
Home security has been integrated with mobile technology moreover. There are apps that have a video camera synced together with your doorbell so you’ll be able to see who is at your outside door when the bell rings. Home security cameras on the within and outdoors of your home can all be controlled and monitored from mobile devices.
Wearable technology being paired with mobile apps
In 2021 we’ll see a rise of wearable mobile tech. I’m talking about things like:
Smart watches
Fitness bracelets
Glasses
Healthcare monitors
All of those devices, and more, are paired and used with mobile apps. as an example, study an organization like Fitbit.
Their wearable mobile tech is monitored and accessed through their app. Users can see things like what percentage steps they took in a very day, their rate, and other tractable information.
The idea behind this idea is for the buyer to trace and monitor their fitness and health journey. With the app, it’s easy to check data and the way you’re improving over the course of each day, week, month, or perhaps year.
Cross platform mobile development
Mobile app developers who want to launch their app for Android and iOS devices will start to require advantage of cross platform mobile application development tools. Within the past, businesses were hesitant to launch on both platforms simultaneously thanks to the high costs.
They would must build two completely separate apps. But now, with cross platform mobile development trending upward, it’s easier and more realistic for companies to try and do so.
That’s why we’ll also see a rise within the number of total apps available for download across both stores. This number is directly associated with the overall global app revenue, which we’ve previously discussed.
Virtual reality apps
Earlier we discussed augmented reality apps. But computer game will still grow in 2021 moreover. These are apps that need quite just a smartphone or tablet to control. Users also will wear some style of goggles or helmet. They will even have separate controllers or joysticks paired with mobile tech also. According to Zion research, the world video game market valuation is worth over $26 billion by 2022.
Biometrics
Biometrics is officially a part of the mobile application world. I’m pertaining to things like:
Fingerprints
Voice recognition
Signature recognition
Facial recognition
The newest iPhone model uses biometric identification software to unlock the device.
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