How to Become a Birmingham Copywriter

Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

Businesses in Birmingham searching for copywriters must find the best copywriter for the job. That Google search for 'freelance copywriters Birmingham' will just bring up the nearest copywriter, not necessarily the best. The truth is, these days, it doesn't matter if your copywriter is located in Birmingham, Bradford or Brussels.

In the era of the Internet, we have email, Skype and the telephone. We share PDFs. We have huge monitors that have to be levered into our offices by crane. That's why, by using just a little nous, freelance copywriters can enjoy a good income from clients based anywhere on the planet.

Let's assume you've got a website (you've not got a website? Perhaps it's time to consider a new career). Let's also assume that it's pretty well optimised and your developer has done all his back-end stuff. Good. Now, here's how you're going to steal work from under the schnozz of your competitors among Birmingham copywriters.

There are two routes: there's the expensive one and the more-or-less free one. The one that costs cash involves tweaking your Google Adwords account to accept clicks from searchers looking for 'freelance copywriter Birmingham' and 'copywriting Birmingham' and so on.

The less-expensive way is to create a customised landing page (that'll be a CLP) that deals with copywriting and copywriters in Birmingham and what you can offer remotely as a freelance copywriter not remotely based in Birmingham. If you're based up north, you can even explain what good value you are compared with the southern jessies who hike up their rates to pay their inflated mortgages.

I'm assuming you don't need a lesson in SEO basics. However, it's obviously key to get your keywords organised (based on Google's Algorithm of the Week) and plant them in your H1 headline and H2 subheadings.

Wisdom about keyword density changes weekly, but if you aim for something between 3 and 6% you won't be far out. That means that in a 350-word page talking about Birmingham copywriters, you'll want to pepper those keywords between 15 and 20 times. And your word count should be somewhere between 300 and 400 words (be guided by article sites – they often ask for 300- or 400-word minimums). Don't forget those lovely longtail geographical keywords.

Having created the perfect web page explaining what a great Birmingham copywriter you are, it's now time to build up your backlinks. Find high-PR websites taking articles and press releases and make sure your anchor text is relevant to your Birmingham copywriters page. Then sit back and watch your Birmingham copywriting page climb the West face of Google.

It will do you no harm that Bristol copywriters or a Leeds copywriter won't be any better than a copywriter in Birmingham. Be honest, Birmingham isn't the most buzzing, cosmopolitan location and Birmingham copywriters aren't likely to be charging the £100-an-hour fees of the London creatives.

Here's a page that uses this geographical tactic to good effect – it's about Birmingham copywriters. The copywriter is based in the North West of England. Why not give it a go?