The common misconception that eBook publishers have no use for autoresponders couldn't be further from the truth. In fact, autoresponders play a crucial role in the eBook publishing industry. Here are three compelling reasons why every eBook publisher should consider using autoresponders.
If you're an eBook publisher with multiple titles under your belt, creating a catalog of your works is a smart move. This catalog can be placed on an autoresponder, allowing potential readers to send a blank email and receive your catalog via email. This not only provides a convenient way for readers to browse your titles, but also serves as a subtle marketing strategy.
For eBooks in EXE format, potential buyers may hesitate due to fear of downloading harmful files. To alleviate these fears, you can use an autoresponder to send reviews of your eBook, along with a sample chapter. This gives potential buyers a sneak peek at your content and reassures them with positive reviews from previous readers.
Even with the above strategies, you may find that sales or downloads of your eBooks are still not as high as you'd like. This is where follow-up messages come in. Research shows that most people need to see an offer 3-5 times before they make a decision. An autoresponder can automatically send these follow-up messages for you, saving you time and effort.
One company that offers free follow-up autoresponders is GetResponse. They also offer a range of features including instant delivery, unlimited follow-ups, unlimited message length and changes, an easy-to-use control panel interface, powerful personalization features, a database for your prospects' email addresses, and powerful mailing list management features. Their service is also AOL and WebTV friendly.
With GetResponse, your prospects can request information via email and receive it within seconds. Their names and email addresses are then added to your database, and the system schedules the delivery of the next follow-up messages, all automatically. This service is completely free and easy to set up. Once set up, your eBook marketing machine will be working for you 24/7.
For more eBook marketing ideas, consider joining our email discussion group "Ebook Talk" by visiting our website.
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Navigating the eBook Publishing Landscape: Key Considerations Before You Dive In
In the digital age, the act of reading has evolved from etching symbols on stone tablets to downloading bytes on tablets of a different kind. eBooks have revolutionized the way we consume literature, but as an aspiring author or publisher, there are critical questions to ponder before you release your digital tome into the wild. This article will guide you through the essentials of eBook publishing, from choosing the right format to branding and marketing your work effectively.
