If a picture is worth a thousand words, then pintrest is the best social media to tell your business stories. When the site was launched way back ...
If a picture is worth a thousand words, then pintrest is the best social media to tell your business stories. When the site was launched way back in 2012, it would have seemed laughable to project that one could get more traffic from it than twitter or youtube - but that is actually the case for some businesses today. In fact, some analyses reveal that pintrest comes only second to Facebook in terms of referral traffic. So the question begs, how can you leverage this for your business?
Tips for using pintrest for business
1. Account name
The first thing to do is to choose your account name appropriately. For instance, if the account is for your business, then use the business name instead of your personal name. Pintrest has a getting started wizard that will guide you through the process so that should be no biggie. You can also convert a personal account into a page for your business. An appropriate account name will let visitors know what your account is all about even before they go through your pins.
2. Share traffic from other social sites
Seldom will you find a business that has only one social media platform. You probably have a twitter handle, a Facebook page, a YouTube channel etc. You can link your Pintrest account with other social media accounts like Facebook, G+ and twitter. This way, your pins will automatically be shared on all the other social media platforms and you will ultimately have a wider audience.
3. Share articles
Pintrest is a highly visual platform and this often misleads people to only sharing interesting pictures. The problem with this approach is that you will never drive traffic from your board to your business website. It is better to share articles that have featured images. If your website is running on WordPress, Joomla or any other content management system, setting the featured image should be just a breeze. When you pin an article that has a feature image, pintrest automatically pulls the image and the meta description of the article and places them on the board. You can however edit the meta description as you please.
4. Use the Pintrest Bookmarks/Buttons
Pintrest has 3 awesome buttons that are a must have for any business
· Pin It Button
It can be embedded on your blog or on the individual pages of your website. That makes it easier for visitors to pin the interesting posts/ articles that they came across on your website.
· Follow Me button
This is a must have since it allows Pintrest users to follow your board on pintrest. It helps you grow your audience. Growing your audience helps you have a wider reach for future pins. Apart from the website, you can also include this button in your newsletters
· Pin It Browser Button
The browser button makes it easier to pin interesting content you come across. It's a good idea to pin content that is relevant to your business. You can pin the other random content on your personal account.
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