Live Chat Sales and AI

The undeniable truth that you need to know about the online business realm is the fact that it can be incredibly competitive, thus making it hard for managers to increase their number of customers and their revenue. Well, the good news is that you can do something about reaching these goals by focusing on live chat sales and how you approach website visitors. The best idea that you could have in this matter would be to optimize live chat sales through the use of a machine learning engine.

Let’s start from the beginning – what should you use: a chatbot or human sales agents? The answer to this question is pretty simple. Obviously, a human approach would be more effective than having a chatbot answer the questions of your prospective customers. No matter how you look at it, today’s consumers are smart and want to know that all of their needs will be met when coming in touch with your brand. If they need a specific answer to one of their questions, maybe to be reassured that they have chosen the right product, a sales agent should be the one to take care of that.

Now, when it comes to live chat sales, the most important fact that you need to know about this aspect is that it can really turn around your business’s perspective. Many entrepreneurs do not realize just how powerful live chat can be as long as sales agents use a specific approach that triggers different behaviours in consumers. You could really increase your sales numbers if you were to rely on sales agents that are trained by a machine learning engine.

The most important part of the equation is the artificial intelligence. Even though you might be relying on actual humans to chat with your website visitors, they need to be trained so that they manage to convince said visitors to place an order, to buy more and even to return. If you think that hiring an actual coach would help your sales agents understand what missed sales opportunities look like, you should know that this is not the best way to go.

A machine learning engine will provide a personalized solution that will actually offer your employees the insights that they can use right away to optimize live chat sales. We are talking about various keywords, the length of the text that they will use when replying to the prospective customer, punctuation and other interesting details. As their manager, you will not need to micromanage their work behaviour any longer. Just leave them in the hands of the professionals that use AI to analyse your agents’ chats to spot mistakes and sales opportunities that they will use to optimize live chat sales.