Star effect takes great benefit to big brands!

Aug 12
07:28

2010

Doris

Doris

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The relationship between famous stars and big brands is very close. Stars can not leave big brands to promote their popularity. Meanwhile, big brands can not leave famous stars to promote their popularity, too.

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Several months ago,Star effect takes great benefit to big brands! Articles it was said that Armani forced out one competition singer in China mainland. The reason was that the female singer could not show the temperament of women dress and Armani was afraid it will affect the reputation of brand. It was hyped very hot in fashion entertainment circle. A few days ago, Degang Guo, a crosstalk actor became the focus of the public. Things originated in one activity. Degang Guo wore a T-shirt from Givenchy. It was said that Mr. Guo in Givenchy T-shit was full of Africa. Indeed, it is more interesting and less fashion that Mr. Guo wears the T-shirt. Will Givenchy force out Mr. Guo soon? Everyone is guessing. Thus, the battle between stars and brands started.

The fashion circle and entertainment circle are just like this. Stars VS brands, once the dresses from big brands are worn by any star, it will be the topic in fashion entertainment circle. In fact, it has historical origin. Givenchy little black dress is the symbol of Audry Hepburn. Hermes Kelly is the symbol of Grace Kelly. Hermes Birkin is the symbol of Jane Birkin. The examples are so many that I do not list all of them here.

When mentioned Hermes handbags, how can`t we mention Victoria Beckham. As we all know, Victoria Beckham and Hermes handbags have been a legendary. It is said that Victoria Beckham owns more than 800 Hermes handbags. In her home, except her sons and husband, only Hermes handbags have their own bedroom. Just because of this, once another star or person takes one Hermes Birkinor Hermes Kelly which is the same bag to Victoria`s, she will be compared with Beckham by public. This is the star effect.

In a word, stars and big brands have close relationships. Big brands need stars to promote their popularity and value. Also, stars need big brands to promote their popularity, fashion taste and temperament. Who can tell exactly that stars consume big brands or big brands consume stars?