Netflix, the global streaming giant, is set to captivate the Indian audience in 2020 with a slew of exciting new projects. With a significant investment of approximately ₹3,000 crores in Indian content, Netflix is making a strong push to dominate the Indian streaming market. This article delves into the upcoming projects, the strategic moves by Netflix, and some intriguing statistics about the streaming industry in India.
Netflix operates in over 190 countries, offering a vast array of movies and web series. While the Indian market was initially slow to adopt Netflix, the platform has seen a surge in popularity, thanks in part to the involvement of major Indian film stars. This shift has led to a substantial investment in local content, with Netflix allocating around ₹3,000 crores to develop Indian projects.
One of the challenges Netflix faces in India is its relatively high subscription cost compared to other streaming services. However, the competition is intensifying, and Netflix is adapting by introducing more affordable plans. For instance, Netflix launched a mobile-only plan priced at ₹199 per month, making it more accessible to a broader audience.
To further ease the financial burden on subscribers, Netflix has partnered with ACT Fibernet, a leading broadband service provider in India. This collaboration offers discounts on Netflix subscriptions, making it more affordable for users. ACT Fibernet customers can enjoy Netflix at a reduced rate of ₹350 per month, providing significant savings.
Netflix has an exciting lineup of projects for 2020, featuring some of the most prominent directors and actors in the Indian entertainment industry. Here are a few highlights:
Directed by Zoya Akhtar, Anurag Kashyap, Dibakar Banerjee, and Karan Johar, this anthology horror film is one of the most anticipated releases. Each director brings their unique style to the table, promising a spine-chilling experience.
Produced by Red Chillies Entertainment and starring Bobby Deol, this film is based on the book by Hussain Zaidi. It tells the story of a police officer-turned-instructor who trains a group of young cadets to tackle the underworld.
Directed by Vikramaditya Motwane, this film features Anil Kapoor and Anurag Kashyap in lead roles. The plot revolves around a filmmaker who kidnaps the daughter of a movie star, documenting the star's desperate search for her.
Created by Alankrita Shrivastava, this series explores the lives of five women from different walks of life in Mumbai. It delves into their ambitions, desires, and struggles, offering a nuanced portrayal of modern Indian women.
Netflix's aggressive investment in Indian content and strategic partnerships are set to make 2020 an exciting year for Indian viewers. With a diverse range of projects and more affordable subscription options, Netflix is well-positioned to capture the hearts of the Indian audience. Keep an eye out for these upcoming releases and enjoy the rich tapestry of stories that Netflix India has to offer.
For more information on Netflix India's upcoming projects, visit Netflix India Upcoming Projects.
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