The One Strategy Bartenders Are Overlooking and How YOU Can Capitalize on It

Introduction

Are you looking to increase your tips as a bartender? This guide unveils a unique strategy that can guarantee a boost in your earnings. While mastering drink recipes is crucial, bartending encompasses much more. This article will cut through the fluff and provide actionable insights on how to brand yourself effectively, making you memorable to customers and increasing your tips.

The Art of Self-Branding

Why Most Bartenders Fail to Brand Themselves

Branding is about identification and trust. While we often associate branding with products like soft drinks, handbags, and cars, individuals can also brand themselves. Surprisingly, most bartenders overlook this powerful strategy.

Case Study: Tie-Wearing Teddy

I was known for never wearing the same tie while bartending. Customers called me "Tie-Wearing Teddy" because no other bartenders at my workplace wore ties. This simple act of wearing a tie set me apart instantly. Women would come to the bar asking, "Where is the guy with the tie?" They remembered me, and since I provided excellent service, I was branded in their minds as the bartender who offered great service and wore ties.

The Importance of Physical Appearance

Your physical appearance can make or break you, depending on the type of bar or club you work at. Looking unique and standing out from your fellow bartenders can significantly impact your tips.

Designing Your Own Drinks

How to Create Signature Drinks

A good friend of mine successfully branded himself by designing his own drinks and giving them unique names. Here’s how you can do it:

1. Design 10 to 15 unique drinks and name them.
2. Create a personal brochure or flyer listing your drinks, emphasizing that they are "Your Name Special Drinks" – prepared exclusively by you.
3. Place the flyer in easily accessible locations like the bar top or tables at your workplace.
4. Add a personal touch by including your bio on the flyer. This helps customers feel like they know you, making you more than just someone who serves them drinks.

The Benefits of Signature Drinks

If customers like your unique drinks, they can only get them from you, ensuring they return with their money and more tips. This strategy not only boosts your tips but also builds a loyal customer base.

The Multifaceted Role of a Bartender

A bartender is not just someone who mixes drinks. You are a salesperson, a psychologist, a sociologist, and a businessman all rolled into one. Your personality and charisma can take you far in this profession.

Interesting Stats About Bartending

• Bartenders in the U.S. earn an average of $12.63 per hour, including tips, according to the Bureau of Labor Statistics (BLS). However, this can vary significantly based on location and the type of establishment.
• The global bar and nightclub industry is valued at approximately $25 billion, highlighting the significant economic impact of this sector (IBISWorld).
• Customer service is crucial: According to a study by Cornell University, bartenders who engage in "flair bartending" (performing tricks while making drinks) can increase their tips by up to 20%.

Conclusion

Branding yourself as a bartender can set you apart from the competition and significantly increase your tips. Whether it's through unique attire or creating signature drinks, these strategies can make you memorable to customers and ensure they keep coming back. Remember, bartending is not just about mixing drinks; it's about selling yourself and creating a unique experience for your customers.

References

• Bureau of Labor Statistics
• IBISWorld
• Cornell University Study on Flair Bartending

By implementing these strategies, you can transform your bartending career and maximize your earnings. So, why wait? Start branding yourself today and watch your tips soar!