What is ASMR and Why is It Growing Popular?

Jun 16
17:25

2022

Mike Atherton

Mike Atherton

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There are over 18 million YouTube videos devoted to ASMR, and approximately 11% of Americans have actually felt ASMR before. If you're unfamiliar with this fascinating niche phenomenon, then you'll want to keep reading. We'll detail everything you need to know about ASMR here.

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Are you one of the more than 18 million people who have watched ASMR videos on YouTube? Are you one of the approximately 11 percent of Americans who say they’ve experienced ASMR before? Or,What is ASMR and Why is It Growing Popular? Articles are you someone who has yet to experience what this niche phenomenon is all about? If you’re not sure what ASMR is, then you’ll want to keep reading. In this article, we will discuss everything you need to know about ASMR and its prevalence in modern society.

What is ASMR?

If you’ve not yet heard of ASMR, don’t feel bad. The phenomenon is still relatively new, despite having been documented since the mid-2000s. What is ASMR? So what is ASMR meaning, ASMR stands for autonomous sensory meridian response. Autonomous sensory meridian response refers to a sensory experience that’s characterized by a feeling of euphoria, tingling sensations, and even relaxation. ASMR has been described as a feeling of “head-orgasm” or “brain orgasms” because ASMR triggers have been linked to sexual arousal. Although the exact neurobiology behind it is not yet fully understood, experts believe ASMR is a type of euphoric sensation that’s triggered by stimuli such as whispering, hand movements, role-play, and even chewing.

Where does ASMR come from?

This is the million-dollar question. Researchers have been able to identify some of the ASMR triggers, but they remain a mystery. While some believe it has psychological roots, others believe it’s a result of the rising popularity of online content. Others say it’s a result of ASMR-friendly videos on YouTube becoming more visible. There is no consensus as to why ASMR is so popular, but what we do know is that this phenomenon has been growing at an exponential rate over the last few years.

Why Is ASMR So Popular?

Popularity aside, ASMR is not just a curiosity for a select few individuals. In fact, the social media platform Reddit has over 30,000 active communities discussing ASMR. Why is ASMR so popular? While the psychology behind ASMR is not yet fully understood, experts have identified certain triggers that may contribute to its popularity. A large number of ASMR videos are viewed at night while people are trying to fall asleep. By listening to these videos, people may be experiencing ASMR while falling asleep, which may contribute to its popularity.

Top 5 Most Popular ASMR YouTubers

We all know about ASMRtists like Maria or Sam, but who are the other popular ASMR YouTubers?

ASMR Darling

These ASMR Darling videos have been watched over 10 million times! In this channel, ASMR Darling shows off her makeup skills, drawing, and singing. These videos have been watched over 17 billion times! The Content of These Videos ASMR Darling’s videos are full of light sounds, like gentle tapping and brushing of makeup brushes on her teeth.

ASMR Obsessive

A newbie to the ASMR scene, these ASMR Obsessive videos have been watched over 1.2 billion times! These videos are a bit more intense than the other two ASMR channels, but they are still relaxing and enjoyable to watch. The Content of These Videos These videos are a bit more intense than the other two ASMR channels, but they are still relaxing and enjoyable to watch.

ASMR Relaxing

The most popular ASMR channel of them all, these ASMR Relaxing videos have been watched over 10.6 billion times! These videos are full of soft, gentle sounds, like the sound of crinkling paper and tapping on a soft surface. They are very relaxing to watch and may even improve your concentration! These videos are full of soft, gentle sounds, like the sound of crinkling paper and tapping on a soft surface. They are very relaxing to watch and may even improve your concentration!

Conclusion

If you’ve read this far, you’ve probably got an idea about what ASMR is and why it’s so popular. We’ve also discussed the various triggers behind the phenomenon and shared some of the most popular ASMR YouTubers. In the next section, we’ll discuss the ethics of ASMR videos and how to get started with this fascinating niche.