Phonak, a leading brand under Sonova, has launched the "Aji Sunte Ho" campaign, a strategic initiative aimed at addressing the widespread issue of hearing loss among the elderly in India. This campaign seeks to dismantle the stigma surrounding hearing aids and promote auditory health, especially among those over 60 years of age. With a blend of humor and emotional appeal, the campaign encourages older adults to acknowledge and act upon hearing impairments.
Hearing loss is a significant public health issue that affects approximately 63 million people in India, as reported by the World Health Organization (WHO). This condition predominantly impacts the aging population, with a notable increase in prevalence among those aged 60 and above. The consequences of untreated hearing loss extend beyond the auditory impairment itself, leading to challenges such as dementia, social withdrawal, and an increased risk of falls.
Phonak's "Aji Sunte Ho" campaign is designed to draw attention to the often-overlooked issue of hearing loss in senior citizens. By using a mix of good humor and emotional storytelling, the campaign aims to break the taboo associated with wearing hearing aids and promote the idea that "well hearing is well-being."
For more details on the campaign, visit Phonak's Facebook page.
With over 70 years of experience, Phonak has been at the forefront of developing innovative hearing solutions that enhance the quality of life for those with hearing impairments. Phonak's mission revolves around creating technologies that enable individuals to thrive socially and emotionally.
To find a hearing care specialist near you or to learn more about Phonak's offerings, visit their official website.
Hearing loss is a pervasive issue that requires immediate attention and action. Through campaigns like "Aji Sunte Ho," Phonak is not only raising awareness but also providing practical solutions to those in need. By addressing the stigma associated with hearing aids and promoting regular auditory check-ups, Phonak aims to improve the overall well-being of the elderly population in India.
3 Different types of Hangover.
Hangover is something you experience after a night of too much drinking. When you wake up with a sore head and a foggy memory, you can quickly jump to feeling anxious about what happened the night before. The fear of Hangover is enough to make you stop at one or two drinks.
Laboratory Glassware
Progress in all fields of science is dependent on the tools available for experimentation to the scientist. Glass, because of its availability, versatility and flexibility, plays a vital role as an important laboratory implement for the analytical chemist.
Sample Preparation for analysis of trace elements in nutraceuticals in compliance with USP chapter.
Nutraceuticals cover a range of products such as isolated nutrients, herbal products, functional food and dietary supplements, which promote health benefits beyond the basic nutritional function.
