Corporate hospitality is a significant industry, playing a vital role in attracting new clients and retaining existing ones. As 2012 approaches, the UK is gearing up for what promises to be the largest corporate hospitality event in its history, with tickets now on sale. This article delves into the intricacies of corporate hospitality catering, highlighting its importance, emerging trends, and the meticulous planning involved.
Corporate hospitality is more than just a business expense; it's a strategic investment. Companies allocate substantial budgets to entertain clients, recognizing that these events are crucial for fostering strong business relationships. According to a report by Eventbrite, the global corporate hospitality market was valued at approximately $1.2 billion in 2019, and it continues to grow annually.
Catering is a pivotal aspect of corporate hospitality, especially during high-profile events like the Olympics. Catering companies are tasked with creating memorable culinary experiences that leave a lasting impression on clients. Companies like Create, Rocket, and "rhubarb" have dedicated event planning departments focused on corporate events, and these teams are expected to be busier than ever as 2012 approaches.
As the Olympics draw near, several trends are gaining popularity in corporate catering:
Budgets for corporate events tend to be more generous during significant events like the Olympics. This allows for more extravagant and innovative catering options, ensuring that clients are thoroughly impressed.
Top-tier corporate event companies can transform an event into a theatrical production. This includes:
Corporate hospitality events during the Olympic period will be hosted in some of the UK's most prestigious venues, including:
Additionally, new venues are being constructed specifically for the Olympics, including temporary installations and permanent stadiums with private viewing boxes, perfect for corporate clients.
Corporate hospitality is an essential tool for businesses looking to strengthen relationships with clients. As the 2012 Olympics approach, the industry is preparing for an unprecedented level of activity. With innovative catering trends and luxurious venues, corporate hospitality events are set to impress and leave a lasting impact on clients.
For more insights into the corporate hospitality industry, check out Eventbrite's report on the global market.
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