Creating a successful link building campaign can be difficult, but when it is done right, it will dynamically alter the way your site is ranked by Goo...
Creating a successful link building campaign can be difficult,
but when it is done right, it will dynamically alter the way your site is ranked by Google and all other major search engines. Optimizing link building to increase your search engine generated traffic for particular keywords and phrases may sound simple, but there are lots of crossroads along the way.
Many people go for the quantity over quality approach, flooding site after site with links to their products and services. However, participating in such techniques will alert search engines that your site is participating in link spamming, which could lead to just the opposite results of having your site devalued by search engines. In order to move up the page ranking algorithms and give credibility to your site, you need a diverse range of quality links to develop the natural distribution of links.
Since it can be hard to verbally explain the difference between quality over quantity, SEO infographics provide a great way to visually see the different types of linking options available and how to achieve them.
Two common link building strategies include the use of article marketing and press release distribution. This practice, combined with blog and forum commenting, can be very effective. But on the scale of link quality vs. quantity, these links work more toward building numbers over building high value.
As the link data visualization will demonstrate, some link building services will also go for purchased links and reciprocal linking to give corporate sites an edge over their competition. There is a lot of controversy when it comes to paid links and whether your site will be penalized by Google for them, but regardless of the controversy, they still happen.
With reciprocal linking, two sites agree to link to each other. While sites in the same vertical will have some success with this strategy, others may go overboard with linking out to unrelated sites, building “link farms” on their site which are definitely frowned upon as far as valuable links are concerned.
Link worthy content is another way to entice voluntary links to your website. If your links are included with embedded widgets, badges, or banners it provides a more visually appealing invitation for users to grab and place the content (plus link) on their own websites, especially if those embedded items are customizable to their needs.
Since there is so much content out there, the visual learners are sometimes left behind. Some people learn more by seeing things graphically. Link worthy infographics not only caters to visual learners, it gives people something esthetically pleasing and educational, as well as easy to share. But it is impossible to know if something will go viral or not - you can utilize social networks and reach out to others in your industry to help spread the world.
Another way to build links is by using the reclamation approach. This approach is simply looking for links to your website that are pointed to pages that no longer exist – as sites are redesigned or products are removed, there is lots of potential for other websites to be linking to these missing pages – and lots of chances to ask those websites to simply change the link to a root domain or other similar page to save the link.
Finally, the two most difficult to obtain links are natural linking and link requests. For natural links, you need to rely solely on having link worthy content on your site for others to love so much that they will link to you.
When it comes to link requests, you have to take the time research potential linking opportunities, and then craft a customized link request to send via email or the site’s contact form. Essentially, you have to “sell” your link to another webmaster, proving to them that it is not only relevant to their site, but will also be valuable to the site’s visitors as well.
Though these final two types of links are difficult to gain, they rank the highest in effectiveness, which will ultimately lead to higher rankings in search engines in the long run. In the end, it comes down to the choices you make in your link building strategy that will make all the difference. A link building infographic is very useful in displaying the perfect balance of links to help your site end up being popular across the all online channels.
