Magento as a web designing script

The Zend framework has been around for a while and people who are developing websites using PHP on the Zend framework has found it to be having immense potential. The ease of writing codes using PHP is truly amazing and just like CakePHP the options are very powerful to make code writing easy.

Nowadays there are a wide variety of powerful open source codes which are available and are easy to install and can make website launches a much faster thing than before. Joomla, oscommerce, Wordpress, Phpbb and Magento are some of the open source scripts that an average web designer is nowadays using to easily write and modify to customize his works.

Magento is based on the Zend framework and is an open source script or tool to create e-commerce websites up and running in a flash. Based on the powerful Zend framework it is one of the most powerful e-commerce scripts currently available in the market. Magento has a very powerful catalogue browsing features where you can add products to your e-commerce store make product categories and subcategories and manage your products including images, details and prices. The script also generates search engine optimized pages which mean you have a clean URL which is devoid of any stop characters in the URL line. It also allows a coupon management features which means you can generate coupons when ever you want and also create discounts and other options for your customers specific to certain products or catalogues or for the entire store. Magento also have a detailed reporting system which allows the user to check the viewing pattern of the sites users, where they came from, which products they visited, which are the products widely viewed and which are the products not at all viewed. This is a deep insight and analytical data that you have I your hand as this means you can accordingly chose to promote or remove the products which are not getting good responses and also discount on the products that are selling more to induce more sales. Even stock keeping becomes easier as depending on the sales amount you can decide which product to keep in stock and how many.

Magento has a lot of international payment options that are in built to it like paypal, moneybookers, ccavenue to name a few. Often integrating paymet gateway codes becomes a pain in the neck, when you are using Magento there is no such thing as these are pre configured and al you have to do is to check the one that you are going to use, fill in the details that you need and you are ready to go.

Magento also has other features like mobile ready. The site powered by Magento can be used on iPhone. There is a international shipping calculation module in built, shopping cart, user account options and user account management options. Magento can be easily customized by a magento web designer and new templates can be integrated without much hassle. This and other features make the script truly easy to set up and start your online store in hours.