Cooling Down Your Client's Warm Summer Day With a Frosty Cold Beer Mug

Few things are better than having a cold beer on a warm summer's evening. For many people, some of their happiest memories are of enjoying those summer evenings. As any marketing expert can tell you, equating happy memories or feelings helps to drive a product. This is why so many companies will use celebrity endorsements. If a customer sees a celebrity with a product over and over, and then they see the product themselves at the store, the happy feelings they felt seeing that celebrity will give them the urge to buy the product.

You can use this bit of psychology with your own promotional items thanks to beer mugs. Beer mugs, specifically beer steins, are large mugs that are quite attractive to consumers. They often have lids that are lifted with a thumb lever, and they hold much more than the average mug. By putting your logo and company name on those beer mugs, you are advertising to your customers over and over, whenever they use those mugs. If they use those mugs during happy times, like during a summer party, then subconsciously they will see your logo and company name and begin to equate your company with happy feelings. It is simple conditioning.

Another plus with giving beer mugs to your clients as part of promotional plans is that you can keep advertising to them, and everyone who sees the mug, for years to come. Hundreds of people may see the mug over the course of its life and that is a lot of advertising that did not cost you very much.

Beer mugs, also known as steins, are incredibly popular and recognized as a symbol of Germany and Oktoberfest. These mugs have been made from a variety of products, including stone, silver, wood and even bone. For hundreds of years, in taverns and pubs, these products have been used. Even today, many people have beer steins that they call their favorite mug. It is the mug they enjoy that cold beer with, the mug they have a hot chocolate in and the mug that holds a special sentimentally for them.

If you are going to impress your customers, you need a good promotional item. Customers do not want the same old, same old. They want something they can use, something that will set themselves apart. You can give them a normal mug with your logo and company name on it, but it is just going to wind up in the back of the cupboard. If you want to make your promotional product advertising work for you, then you need to have a product that sets itself apart. A mug or stein does that for you. Choose from a variety of styles, including ornate to ordinary, and your customers will be appreciative for the thought that you put into the promotional gift. Steins are the mug that is a step above other mugs, and the perfect mug for a cool beer on a warm summer's day.