Developing Your Sales Message

No matter how good your advertising materials are, you still need to have a personal message that you can convey to customers.  There is still no better way to make a sale than with some good old fashioned conversation.  Brochures and fancy ads alone will not cut it.  Business card printing projects are a part of every business’s life, but simply handing a card to a prospect and walking away will not do you any good.  You have to be able to sell yourself, and your company, in a face to face manner.Of course, in order for your sales pitch to work, it has to be good.  A good sales pitch is short (ideally) no more than 30 seconds, simple, but informative.  Here are some additional tips to help you perfect your personal sales message.Remember Your NameObviously, the very first thing you need to tell the person to whom you are speaking is your name.  Even though you are trying to keep your message short and to the point, you still need to be polite and start with the basic elements of conversation.Who Do You Work For?Do you remember that scene in the first Austin Powers movie, where Austin is holding an enemy’s head in the toilet while screaming, “Who do you work for?” over and over?  Well, that is how your customers will feel when talking to you if you don’t tell them what your company is all about.  After telling them your name, tell them what you do and what your business sells.  Get that out of the way up front.The Need That You Can FillOnce you have those basics out of the way, you can get to the point.  Tell your counterpart how you can help them solve a problem that you have.  Introduce the problem that you are trying to solve, and then explain how you can solve it.  If the person indicates that he does not have a need for your product at this point, then you are probably wasting your time.  Go find someone who does.Throw in Some UrgencyIf you have the customer’s attention by now, you are on your way to making a sale.  Now you have to tell them why they need to act quickly.  Make it easy for them to buy from you.  Tell them exactly how to close the deal, and tell them why it needs to be done now.  For instance, you could say that your prices will be going up in the near future.Go over these tips and practice your sales message.  Keep practicing and refining until you have it down to less than 30 seconds, and it does all of the things that we have discussed.