Factors to Prioritize to Make Your WeChat Marketing Booming

Embarked on its business voyage, WeChat, the largest Chinese social media site boasts of having a whopping 1.2 billion registered users nationwide. A market survey in 2017, establishes WeChat as the most routinely used hangout site by 90.8% of users, and more interestingly amid those enthusiasts more than 92% spend their time on Wechat for more than a few hours for engaging with friends, shopping, and enjoying other facilities offered by the site. No wonder, this astounding steep rise of any social site has ever been experienced in the digital marketing arena. Instead of keeping it as a messaging platform only, the Wechat community keeps on developing its features since its inception which has been the cause why, today it is cited as the most chosen Chinese social powerhouse connecting millions of friends, families as well as businesses to their valued consumers and vice versa.

Closely connected with the Chinese lifestyle, Wechat offers across-the-board services including e-shopping, mobile payments, hiring a taxi, booking air tickets which have practically made the fast-paced living standard of its users from their 18 to 60’s relaxing than ever. In essence, this is the core reason why WeChat marketing appears to be the first resort for Western groups from high-profile enterprises to SMEs planning to expand their online presence to the gigantic digital marketing hub of China. If you’re involved in the groundwork to get started with WeChat why not have an expert insight to make your journey a blockbuster!
 
Start Posting Quality Content

To attain staggering success in WeChat marketing, your priority should be investing in superior quality content that increases your potential to reach a vast number of Chinese given that the viral effect has been a craze in social sites. Be practical, and as because the landmark is different in terms, work in combination with a reputable WeChat agency that will evaluate your business nature, target audience, and your overall expectation and accordingly help you continue sharing worthy, engaging, and meaningful posts with your current and prospective consumers.

If not done correctly, the success of your endeavor becomes at risk of losing priceless followers to your business page. Consider posting brilliant social media topics professionally designed with videos, audio messages, texts, as well as images that count continuous business traffic with followers to your site.

Develop WeChat Audience Base Resourcefully

To sustain and develop in the cut-throat digital market as well as to brag your distinctiveness with your rivals including the intense Chinese counterparts, simply opening a business account or posting engaging content is not enough to boost brand awareness and bring potential followers for any WeChat account. Make sure to initiate a follower acquirement promotion consisting of two vital elements like H5 page and KOL’s influencers. Unsurprisingly, having KOLs assistance has been established as an effective way to drive countless consumers to your social site.  

Offer Loyalty Programs

One appealing feature of WeChat marketing is that its community enables business brands to switchover their business followers into buyers and eventually loyal members. Thereby, in your next marketing plan, think of offering loyalty programs, whereas hiring a professional WeChat consultant helps in designing the loyalty promotional activity based on its geo-location services and finding consumers with a view to letting them enjoy your promotional services.

Based on your marketing strategy you can consider one or multiple loyalty promotional products such as offering VIP cards via the site’s app, e-coupons to make them benefited while shopping in your e-stores, Sending seasonal gifts, etc. Offering such loyalty programs attracts consumers to buy their necessities through WeChat e-commerce shops or mini-programs to enjoy discounts on their deal.

020 (Online/Offline) via QR Codes

In the digital age, having a QR Code has been a status symbol for any business group. Notably, with an embedded QR Code linked with your business account, you can get an increasing number of followers’ henceforth. On scanning the QR Code, they automatically become your valued members and make them be benefited from your mind-blowing discounts, lucky draws, WiFi Pass, and other promotions like special prizes or bonus incentives.